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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

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    The Best Campaigns Don’t Chase Trends, They Shape Them

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Home Misc

The ‘Shoe Doctor’ Asked For A Better Workplace, Mahindra Is Making A Fully Functional Kiosk

Shubham Sachdeva by Shubham Sachdeva
April 28, 2018
in Misc
A A

Anand Mahindra has again won the hearts of Indians by making the efforts to find out the cobbler who impressed him by the marketing skills.

Source

Anand took to Twitter and shared that the Haryana team of Mahindra group made efforts to find the ‘Shoe Doctor’ and when they offered him help, all he wanted was a better workplace. For the completing this wish, Mahindra has told his design team to make a fully functional kiosk for the cobbler.

Recall my tweet about Narseeji,the cobbler?Our team in Harayana met him&asked how we could help.A simple&humble man.Instead of asking for money,he said he needed a good workspace. I asked our Design Studio team from Mumbai to design a kiosk that was functional&yet aesthetic.(1/2) pic.twitter.com/Oefr69yAy1

— anand mahindra (@anandmahindra) April 28, 2018

Also Read:Impressed By The Marketing Skills Of A Cobbler, Anand Mahindra Wishes To Invest In His Startup

This made Twitter react to the noble cause which Mahindra did.

Respect to you sir.

Respect to you sir.
We need persons like you. You are in top even we can not have chance to meet you but still grounded.

????????????????????????????

— गुरू घंटाल (@Doonlover) April 28, 2018

You have the heart of a big man!

You have the heart of a big man!

A small idea noticed by the right man, changed the life of a poor man. It would be even better if we can have a campaign similar to SwachhBharat,which focuses on bringing the same change in every road side cobbler/hair dressers life!CrowdFunding?

— Go green ♻ (@NatureIsSupreme) April 28, 2018

Hope we can think like you too

That’s so considerate Sir.. Hope we can think like you too .. Simple but yet a powerful one .. ????
You may also consider to make a mobile shoe hospital for him by gifting a Bolero or a Thar at a later stage..

— Dinesh Joshi ???????? (@dineshjoshi70) April 28, 2018

He even shared some ideas on which the design team is working on. Also, he asked his followers to suggest their ideas about creating a template for roadside vendors.

They flew down to meet him&produced these ideas. We would be delighted to get your inputs on the analysis & approaches & which you prefer. We want to design something that enhances the pavement aesthetic & hopefully create a template for roadside vendors..(2/2) pic.twitter.com/bNRB9bkJOi

— anand mahindra (@anandmahindra) April 28, 2018

Source
Source
Source
Source

Note that Mahindra showed interest in investing his money in the startup of this cobbler because he was amazed by the marketing skills. He got to know about this cobbler from an image that he received on WhatsApp.

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