It was AR Rahman’s birthday on 6th Jan. As the music maestro turns 56, we cannot stop thinking about the greatness he has achieved in his work.
AR Rahman is undeniably a legend. When it comes to music, Rahman is the real GOAT. His unique music has won accolades not only in India but also in the whole world. The Legendary music composer has won two Oscars, a BAFTA, four National Awards, and multiple Filmfare trophies.
We all love his songs, don’t we? Every movie in which he has given his music is known and remembered for its beautiful and unforgettable music. But do you know that our favorite AR Rahman has also composed advertising jingles?
Yes, that’s true! And when we tell you about those, you will be able to identify his signature style even in these commercial advertisements.
Let us look at 7 Ad Jingles composed by AR Rahman –
1. AIRTEL
Who can forget the iconic music from Airtel’s first ad which came out in 2002? This beautiful music was the brand tune of Airtel which quickly gained popularity in India making it a household brand in no time. To date, Airtel’s brand tune remains one of the most iconic brand tunes of India and the credit goes to none other than the magical magician – AR Rahman.
2. Asian Paints
Another beautiful ad that takes us back to the roads of nostalgia. Rahman composed this jingle in 1991 for Asian Paints. The Pongal theme and local setting of this advertisement were not a hard nut to crack for Rahman and he did a wonderful job of creating a melodious jingle which took hi career to new heights.
3. Titan Watches
Ahh! What a beauty this music is. Don’t you all agree? This one is another iconic jingle composed by Rahman for Titan Watches which can never be forgotten. Rahman began his association with Mozart with this advertisement and adapted Mozart’s 25th symphony to a new theme. As we lose ourselves in this nostalgic memory, let us once again acknowledge the magic that AR Rahman creates with his music.
4. MRF Tyres
Can an advertisement for tyres be so musical and lovely? Well, sit back and leave it o AR Rahman. During the 1999 Australia Test Series, this advertisement was aired and gained huge popularity. Big credit goes to Rahman and the magic he created with the beats of this music composed for MRF Tyres.
5. Renault
This one is too cool. This Renault advertisement featuring Ranbir Kapoor had one of the best music composed for an advertisement. This catchy jingle ‘Re Re Raftar’ composed by Rahman, became immensely popular as soon as the ad was launched. How does he manage to be just the best every time?
6. Hero MotoCorp
This lifting composition by AR Rahman for Hero MotoCorp became a household tune when it was launched. This advertisement showcases the everyday moments of courage by people and with the iconic ‘Hum Main Hai Hero’ ad jingle, Rahman turned it into an emotion that every Indian was humming.
7. Cinthol
Do you know this advertisement was the reason why Rahman bagged the movie ‘Roja’ as a music composer? When Mani Ratnam heard the opening tune of this advertisement he was convinced that a young man who was only 26 years old could be the music composer of his masterpiece movie ‘Roja’. Interestingly, this advertisement features a young Arvind Swami as well who later made a debut as the lead in Roja. The ad was made in 1989 and proved to be quite lucky for both young men.
These advertisements are only a few out of many advertisements for which Rahman has given his excellent music. This great man has proved his mettle wherever he has worked and we cant be any less proud.
We wish you a very Happy Birthday AR Rahman and look forward to countess years of your magical presence!
