If there is any first name in Bollywood, it surely belongs to the original angry young man of Indian cinema- Mr. Amitabh Bachchan.
Entertaining us for the past five decades, with enthralling performances, right from the iconic ‘Anand’ to the recent ‘Goodbye’, the actor has been regaling us with his acting abilities, surpassing expectations every time he graces the screen.
As the living legend turns 80 today, here’s a look at some of his most memorable and charismatic ad campaigns of brands that he has been associated with over the years.
1. ‘India Vs India’ campaign by Times of India
Using his signature baritone to create maximum impact, the actor conveyed the story of Two India’s in 2007, under the India Poised initiative.
The monologue delivered by Mr. Bachchan evokes a sense of patriotism, giving goosebumps to every listener.
2. Tanishq True Diamonds
Known to be the quintessential family man, the ad features the actor with his wife- Jaya Bachchan. The premise revolves around a man wanting to buy diamonds for his wife and her supposed reactions that make him do hilarious activities.
It shows both of them in a light-hearted banter that spells ‘sweet’.
3. Pulse Polio Drive- Do Boond Zindagi Ke
Mr. Bachchan has been the face of the Polio Eradication Drive in India since 2002. All the ads have featured him delivering information about upcoming vaccine schedules and urging people to avail of them in a bid to make India polio-free.
4. Cadbury Dairy Milk- Pappu Pass ho Gaya
Cadbury roped in Amitabh Bachchan in 2004 as their brand ambassador. His image and his association with the brand helped Cadbury re-instill consumer confidence and all his ads for Cadbury have been a treat to watch.
5. Binani Cement- Sadiyon Ke Liye
The ad features him taking a trip down memory lane, reminiscing about his parents and childhood.
The entire setup is ethereal and makes you believe in the idea that parents don’t go away, they stay back, for a long time, which is the premise of the ad and the tagline of the brand.
6. Boro Plus
Featuring Kangana Ranaut, the ad involves a playful banter between the two actors. The brand became hugely popular after the legend was roped in to be its brand ambassador.
7. FirstCry
Amitabh Bachchan has been the face of FirstCry for a long time. His charisma and playfulness, both have been central to every ad making them fun to watch.
8. Gujarat Tourism
Ads under the ‘Khushboo Gujarat ki’ tourism campaign have become unforgettable, thanks to Mr Bachchan’s association with it. His dialogue- “Kuch din toh Gujarat Gujarat mein” was a hit!
Amitabh Bachchan exudes a certain charm and charisma that nobody can deny. His reputation, onscreen and offscreen image, and unbeatable spirit make him one of the most sought-after and loved actors, even at
the age of 80.
