A unique selling proposition is what differentiates a business from its competitors. It gives customers a reason to trust a brand and also increases brand loyalty. The most important element in the marketing message, here’s looking at some of the world’s best value proposition examples.
1. FedEx
FedEx Ground Business Unit has a simple and clear value proposition, that is moving a package from one point to another for a better price, in comparison with any other brand. It will also be done quicker than anyone else can on the ground, and the brand does this by optimizing a flexible operating mode
2. Coca Cola
The current value proposition of the beverage giant is “The Coke Side of Life”, representing happiness, on opening a can of coke or any other product from its kitty. It shows that Coca-Cola makes an environment enjoyable, comfortable, and sociable while consuming a Coca-Cola product
3. Nike
The value proposition of Nike focuses on satisfying its customers with products made out of the superior materials and latest technologies, products that are also fashionable, worn by not just supreme athletes and sportsmen and women, but also affordable to others.
4. Slack
Productivity app Slack has always tried to “make working lives simpler, more pleasant, and more productive”. This addresses common pain areas, that occur, while working in collaboration with others, and aims to simplify work in order to be less busy.
5. Apple iPhone
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Apple’s Unique value proposition has always been “The experience is the product”. And staying true to this, is its flagship product, the iPhone. Apple states that it believes a phone “should be more than a collection of features” and always focuses on the overall experience of using the device. With more than 2 million apps for customers, it serves as a device for communication and entertainment, both.
6. M&M
M&M will always stand out from other competitor candy brands, for its value proposition which is also stated in its USP- ‘Melts in your mouth, not in your hand’. The hard sugarcoat over the gooey chocolate inside averts sticky mess and guarantees a sweet and mess-free experience.
7. Uber
For customers looking to be home soon, a value proposition would be the convenience of not having to search for a taxi. And Uber guarantees- “The smartest way to get around”, using just a few clicks on one’s phone.
8. Starbucks
Starbucks offers its customer the finest coffee, with a strong commitment to creating a global social impact, served in stores that promote a welcoming and warm atmosphere where everyone can feel “like home”. The brand, which is renowned for its customer loyalty, offers not just coffee to anyone walking in its store. A much-needed talk before heading out for a day at work, or just a refresh from a long day, the brand offers much more, just like its USP conveys- “Expect More Than Coffee”.
9. IKEA
Swedish furniture and homeware brand IKEA provides high-quality furniture at affordable prices. The brand offers services beyond home furnishing, and it aims to create a better everyday life for many people.
10. LessAccounting
For most of us, bookkeeping is a major pain area. But LessAccounting is built with the aim to simplify accounting and bookkeeping, which is shown through its simple yet effective tagline- “Make your life easier with our accounting software”.
