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    The Phygital Revolution: Merging Physical & Digital Retail

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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Zomato’s Latest Ad Trolls PNB In The Most Epic Way. Twitter Loved The Creativity

Shubham Sachdeva by Shubham Sachdeva
February 20, 2018
in Advertising
A A

Nirav Modi’s PNB scam is everywhere. While the government and the officials are trying hard to solve the case, companies aren’t leaving any chance to advertise their business by talking about this scam. The recent brand to do this is Zomato. Zomato came up with a creative ad and trolled PNB bank in an epic way. The pnb in Zomato’s ad is not Punjab National Bank, it its “Parathas” n “Butter”. Mentioning Cheat day in this ad shows us what Zomato actually wants to convey.Here’s what Zomato posted on its official Twitter account:

???? pic.twitter.com/mFpVdb2SBz

— Zomato India (@ZomatoIN) February 20, 2018

Twitter loved this ad from and they started asking for such creatives from Zomato. Check out some of the replies from Twitter users showing their love for this ad:

Haha!

hahhaha. 1 paratha for 11,000 crores?

— Sorabh Pant (@hankypanty) February 20, 2018

This is Gold… Zomato gold

This is Gold… Zomato gold 🙂

— Vineet Sidhu (@vineetsidhu) February 20, 2018


Whoever make these ads, you are too good

Whoever make these ads…
You're too good ????????

— Priya. (@_priya_rathore) February 20, 2018


Atleast it will make us forget the other pnb

???????? hmmm need to order some pnb !! Atleast it will make us forget the other pnb ????

— Sameer (@QmSameer) February 20, 2018

Also Read: Zomato founder apologized for the offensive ‘MC BC’ ad

Amazing!! isn’t it? Well, Zomato’s advertising team has now made a habit to be in headlines because of their creative ideas. Just a few weeks ago Zomato’s billboard ads created a lot of buzz on social media. Although these ads made some controversies, we will still say that Zomato was able to connect with the Indian audience.
Zomato seems to be following the path of Amul. Amul is popular for making funny yet meaningful ads on the latest happenings and they have been doing this for years. Amul’s advertising team is a big reason making it the most successful dairy brand in India and now Zomato is using similar strategies to capture Indian online food delivery market.

Baba re, inke tweets to amul ke jitne buttery ban ne lage he! ????@Amul_Coop

— Rishikesh Ingle (@Rishi_Ingle) February 20, 2018

What’s your take on this? Do let us know in the comments section.

Also Read: Zomato vs Swiggy: Who will win the battle of Indian food delivery market

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