Are you someone who falls prey to every brand advertisement that comes across your way? With new and sophisticated selling techniques coming up in the market, customers are going ahead with every product and trend that becomes a hit. Some of the more common advertisements that we see on a daily are rife with visual enhancements to make them appear realistic and genuine.
We bet you have fallen for these advertisement techniques sooner or later,
Visual Appearances of Products
Don’t those burgers and fries always look too juicy and good to be true? Food photographers use water, and artificial ingredients in products to make them visually appealing in advertisements. The reality of the product isn’t that appealing of course!
Anti-Advertising
Some brands try to deploy the anti-advertising campaign which starts with a slogan that goes against the brand’s identity. This move doesn’t hamper the sale of the brand’s products or services but actually increases the same. A good example of this is Volkswagen that uses anti-advertising on far too many occasions.
Price Reductions
The more common sales we come across aren’t actually discount in prices. The brands try to inflate the original prices since most customers don’t remember it. The deducted price is the ‘actual’ price of the product which you pay irrespective of the sale.
Mirrors for Slimming
Don’t you come across dresses online that fit the model perfectly and when you order it, the fitting is a disaster? Brands have slimming mirrors that might make the models look slimmer than they actually are. This means that in actuality the dress might not fit them as well as shown.
Decoy Pricing
Brands often go ahead and show decoy or false pricing on certain products to make the others look comparatively affordable. You might find it happening a lot between the different variants and sizes offered.
Reductions in Size/Quantity of Products
Imagine a 100 ml product also has a 50 ml variant. There will be a reduction in pricing. Now if a brand claims that the 100 ml version has 5g sugar. You would expect the 50g variant t have lesser sugar right? That is not the case. They will definitely claim so, but brands do not reduce the quantities of ingredients if the size is reduced.
Alignment of Groceries
If you visit a supermarket, you will find three to four shelves of all the goods you like. The popular brands will always be stacked in the bottom row. The rows above remain reserved for the lesser-known brands or new products in the market. This is maintained for ease of convenience to allow the customers to quickly drop in what they like.
Source: Brightside
