Twitter got served!
Brands on social media have been wrecking havoc with their on-point creativity game but lately, they are more than often now seen engaging with brands. A recent tweet from Zomato, “Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye” instantly went viral when other brands participated and replied to their tweet the savage way. Similarly, Google’s “We really really…want to know” successfully managed to get the attention of brands as they couldn’t help their participation.
Playing by the same rule Swiggy and Spotify collaborated to serve Twitter the perfect opportunity to interact with the brands as they served them with the possible best combination of good food and good music.
It began with a seemingly random tweet initiated by the food delivery platform.
Jab mile pizza aur pepperoni
Aur kiya order macaroni
Add kara thoda sauce
Sabne kiya applause— Swiggy (@Swiggy) August 22, 2019
To which Spotify replied:
10 on 10 for the (w)rap yaa Swiggy.
This calls for a party!— Spotify India (@spotifyindia) August 22, 2019
The conversation continued when Swiggy asked what were they to serve when Spotify replied “Playlists”.
<3
Sounds lovely but what will we serve? @spotifyindia https://t.co/gfXdyeIxur— Swiggy (@Swiggy) August 22, 2019
Playlists. https://t.co/TkyMAXi468
— Spotify India (@spotifyindia) August 22, 2019
Spotify explained the idea in its next tweet which was then followed by the silly puns from both brands.
Create a playlist dedicated to your favourite food, give it an appetizing name and
sweep us off our feet! https://t.co/nYoCiGB1aL— Spotify India (@spotifyindia) August 22, 2019
We like how this 'sounds' @SpotifyIndia
It's time to #EatThePlaylist guys! Let's get ready to the groove (and gorge). Start creating your food playlists now. We're listening! 🎧, know more here: https://t.co/7ZBskyhRwO https://t.co/Sgi0wiO68a pic.twitter.com/mXRokaKtLj— Swiggy (@Swiggy) August 22, 2019
They soon raised the stakes of the engagement by making it a contest. However, the contest ended within 8 hours once it was well-received by Twitterati and saw more than just comments pour in.
Check out our #EatThePlaylist! Create yours too & win Amazon vouchers worth 10k and Spotify premium subscription for a year! Remember to tag @swiggy_in
& @spotifyindia pic.twitter.com/SWQ9Pq55GD— Swiggy (@Swiggy) August 22, 2019
The instructions of the contest were:
This is how you can #EatThePlaylist! Send yours and win Amazon vouchers worth 10k and Spotify premium subscription for a year! Remember to tag @swiggy_in & @spotifyindia pic.twitter.com/cYfJlH0FQO
— Swiggy (@Swiggy) August 22, 2019
The engagement with the post went beyond likes and retweets as people commented on the original Tweet with their playlists and music suggestions.
Here’s a playlist for you… Khane mein kya hein by 315ach7cvn4vk4ieefzmjub6ispa(Raj Patel)@swiggy_in @spotifyindia#EatThePlaylisthttps://t.co/hPaJYFVt5Q
— Raj Patel (@rajpatel_0404) August 22, 2019
#EatThePlaylist I love 90s Hindi Pop albums @spotifyindia and they best describe my love for Maggie bcoz Maggie is forever like such songs . From Falguni Pathak to Lucky Ali, I think no one matches with that era as no other noodles can match Maggie taste @swiggy_in pic.twitter.com/Pig4Yl1Psy
— SHILPA SHEKHAWAT (@SHAANISHILPA) August 22, 2019
Swiggy and Spotify both made it a point to engage with the users throughout.
No biggy💁🏻♀️
So tricky 🤔
Love this Chiggy Wiggy Swiggy Maggie 😊— Spotify India (@spotifyindia) August 22, 2019
Here's my #EatThePlaylist team!
Playlist name : These songs are on loop so lets order ice-cream more than one scoop. 🍨😋@swiggy_in @spotifyindiaLink : https://t.co/hFuHsnDVQM pic.twitter.com/H1PFJPPOxL
— Susmita Mallick (@itssusmitaaa_) August 22, 2019
Thank you for keeping us in loop, Swiggy, Susmita and Spotify make a fun group.
— Spotify India (@spotifyindia) August 22, 2019
Well, quite a plan!
