Sachin Tendulkar may have stepped out of the cricket world, but his life after cricket as an entrepreneur and investor is growing successfully.
Five years after his retirement from Indian cricket, Sachin Tendulkar is one of the highest-paid brand ambassadors in India.
Here is a list of some of his enterprises.
1. Tendulkar’s’ & ‘Sachin’s
In 2002, Sachin Tendulkar partnered with celebrity hotelier Sanjay Narang, and his first eatery was named ‘Tendulkar’s‘. Soon after, he opened another one, ‘Sachin’s‘, in Mumbai and Bengaluru. However, these ventures did not taste success and Sachin started focussing on other business ventures.
2. Sach
Inspired by Sachin Tendulkar, Big Bazaar launched a range of personal care products named ‘Sach‘. The cricketer is also a stakeholder in the joint venture between Future Group and the Manipal Group, which has under its aegis a variety of products in the health supplement, sports goods, fitness equipment, and lifestyle accessories categories.
3. Musafir
Apart from also being its brand ambassador, the cricketer had a 7.5 percent stake in this UAE-based travel portal. After the online travel portal failed to fetch returns Tendulkar decided to exit from the partnership. After 5 years of being associated with the brand, he retired with Rs 25 crore, one crore for being the brand ambassador for each year and Rs 20 crore at the time of exit.
4. Sports Franchisees
As a co-owner of Indian Super League (ISL), the former Indian cricket team captain had been associated with the club since its inception in 2014. However, in September 2018, Tendulkar sold off his stake in ISL after an association of 4 years.
5. Smaaash Entertainment
Smaaash Entertainment, founded in 2009, provides sports simulation tech based on cricket, football, racing, and leisure activities, like that of a lounge, spa, arcade gaming. Tendulkar is one of the biggest shareholders of the company which was founded by Shripal Morakhia, the man behind Sharekhan. Last year, the company managed to raise Rs 25 crore from US investments.
6. True Blue
True Blue is an apparel brand for men. It was a joint venture between Tendulkar and Arvind Fashion Brands Limited and was launched in May 2016. He plans to make headway into women’s wear as well. However, he hasn’t set a timeline for it yet.
7. SRT Sports Management
SRT Sports Management Pvt. Ltd, a sports management company is managed by the cricketer and his wife, Dr. Anjali Tendulkar. The cricketer himself manages all commercial engagements and social initiatives. The company was launched in 2016.
8. srt.phone
Tendulkar and Smartron collaborated to bring together the srt.phone. The phone represents Tendulkar’s dependability and is exclusively available on Flipkart.
