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    Can Legacy Remain A Differentiator In Modern Marketing?

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From Rs 50,000 Investment To Rs 6 Cr Turnover, The Story Of London Bubble Waffle

Surabhi Kedia by Surabhi Kedia
July 26, 2019
in Startups, Success Stories
A A

Are you a foodie? Then there’s no way in the world you haven’t heard about mouth-watering bubble waffles, that has recently crept into the food industry only to make it more heavenly.

And if you haven’t, yet, London Bubble Co. is either already in your city or making its way to you with its mouth-watering desserts.

What exactly is a Bubble Waffle?

Bubble Waffle is an egg-based dessert that is typically round with its signature ‘bubbles’ created by pouring a thick batter between waffle plates. Bubble waffle’s origin takes us to the 1950s and is linked to the kiosk-style, street food culture of Hong Kong.

Coming to 2000, the dessert was already spread to almost every other corner of the world. With bakers and home chefs reinventing the sweet treats with different flavours and textures, India too was warming up to its bubbly goodness.

The inception of London Bubble Co.

London Bubble Co. (LBC) under the banner of Gobble Me Good (GMG) was launched by Saurabh Rathore in 2017. It is a self-funded food & beverage franchise management company. It has an excellent record of expanding up to 52 outlets in just 19 months. These are across cities including Chennai, Kolkata, Indore, Hyderabad, Ahmedabad, Rajkot and Pune.

Well, now let’s dive into the extraordinary bubbly story of Saurabh Rathore –

Who is Saurabh?

Saurabh is a first-gen entrepreneur whose career began in the real estate sector. Leaving this sector, he shifted to Canada, where he used to do photography a bit and also pursued his master’s in Corporate Communications from the York University.

The communications degree landed Saurabh on the PR and marketing team of PepsiCo in Canada where he realized that his calling was different.

What followed was his humble investment of ₹50,000 from his own pockets into launching LBC and look what zenith it has reached today.

Passion and Hardwork lead to Success and Fame!

Currently, LBC serves up gourmet delicacies across 7-8 categories, ranging right from pocket waffles to bubble waffles, bubble tea, and a lot more. LBC offers a combination of waffles with popular Indian Chocolate flavors such as 5-star, Gems and Dairy Milk. LBC was one of the first brands to introduce the first-ever black waffle, called the Black Jack, served with black charcoal ice cream.

There’s no looking back!

Presently, the idea of international expansion is looked upon with a plan to set up around 25 units across Mauritius, Sri Lanka, Qatar Bangladesh, and East Africa by mid-2020. In just 18 months, they crossed a turnover of ₹6 crore and are projected to multiply this amount by two folds over the next six months.

So here’s the behind the scenes of LBC. A founder and CEO like Saurabh Rathore who aims to open 200 outlets across the globe, introducing a variety of continental flavors with a desi-pinch to a variety of cities.

Someone has rightly said, there’s power in your dreams and Saurabh Rathore has certainly proved us how! London Bubble Co, is proving to be an inspiration to the youth who are churning impactful ideas in their minds. We wish Saurabh, all the best for all your future endeavors and we sure as well can’t wait to taste those bubbly waffles!

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

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