Memes have become a part of internet culture and brands have started to use them in marketing too. The best thing about memes is that they connect with the audience amazingly and can be used to deliver even motivational and social messages.
Not only brands but Police department is also aware of the fact that people learn things in the language of memes these days. This is the reasons why the social media teams of Police departments have become very active in the digital medium to spread any message.
Also Read: Meet The Team Behind Mumbai Police’s Creative Tweets
Talking about raising important issues, Mumbai Police is the best when it comes to using meme marketing. Their official account is almost a meme page now, with over four million followers. Yes, 4 million followers of a Police authority page. The idea is to be entertaining and engaging in writing about the things that should be followed.
Recently the trailer Romeo Akbar Walter based on Ex RAW agent Ravindra Kaushik and directed by Robbie Grewal became a new topic for memers to show their creativity. The trailer continued to trend on social media and its dialogues and scenes became popular right away. You can watch the complete video below:
Mumbai Police was quick to fetch the opportunity and used RAW inspired memes to spread awareness about illegal parking.
When someone parks incorrectly
You: pic.twitter.com/OohOEbMeL2
— मुंबई पोलीस – Mumbai Police (@MumbaiPolice) March 7, 2019
Within minutes of getting posted, this post went viral on internet and people started applauding the creativity of Mumbai Police. Also, this made some people report instances of illegal parking around the city. Have a look at some of the reactions:
I have tweeted multiple times to you on illegal parking of buses at Breach Candy, it would be great if you stop making memes and focus on work @CPMumbaiPolice Please intervene. pic.twitter.com/JM6IVvRZhl
— Jai Vussonji (@jaivussonji) March 7, 2019
2.
https://twitter.com/Amarsuj/status/1103606589129318400
3.
https://twitter.com/Amarsuj/status/1103607043938643973
4.
https://twitter.com/DeepakNikose2/status/1103558161166938112
5.
Whoever handle @MumbaiPolice twitter account. Is a Perfect Memer
👌👌👌— Rahul Mishra (@mishra_rahul93) March 7, 2019
Also Read: Mumbai Police Uses URI Dialogues To Promote Cybersecurity
