As broadcasters are ready to implement the new tariff rules issued by the Telecom Regulatory Authority of India (TRAI), Star India group is trying to inform consumers about the change and new pricing system.
To do so, Star India launched an awareness campaign, #SachMein. The campaign has been launched in seven languages — Hindi, Bengali, Marathi, Tamil, Telugu, Kannada and Malayalam. Also, the company is hosting the campaign across all its platforms keeping a special focus on digital.
The campaign has big stars like Aamir Khan, Mohanlal, Kamal Hassan, Nagarjuna, Bengali movie star Dev, Kannada film star Darshan Thoogudeep and Swapnil Joshi. To add few more names, Indian cricketers MS Dhoni and Hardik Pandya are also promoting this campaign.
The first part of this campaign had Aamir Khan and Pankaj Tripathi in which Aamir tries to bargain with a shopkeeper played by Tripathi after seeing the prices of the ‘value pack’. Both Aamir and Pankaj are getting great comments for their performances.
The much awaited 2nd video of this campaign featured Hardik and MS and everyone is loving their acting skills in this ad. They are playing roles of cricket fans who are just too crazy and watching the game sitting on a tree. When Hardik asks MS, why can’t they watch the matches at their homes on TV? To this, the former captain replies that customers are made to pay extra for sports channels. After getting to know about the latest plans that are starting at Rs 49, MS Dhoni gets surprised. You can watch the complete ad below:
https://www.youtube.com/watch?v=mMjOHAriaQg
Users on Twitter are just loving the way this combo acted in the ad. You can watch their reactions below:
Maza AA gya
#SachMein #StarValuePack gajab what an amazing ad and acting by Hardik Pandya and Dhoni. @hardikpandya7 @msdhoni @StarPlus Maza AA gya ????????????
— prince mishra (@princemishra972) December 31, 2018
Dhoni and Pandya ready for Bollywood?
Just saw the short film of yours for StarTv network It's so joyous and amazing. @msdhoni and @hardikpandya7 u both acted very well in Dehati look.
There is special touch in our #Dehati language.
You both must try acting in Bollywood.#SachMein kamal kiye aap. ????????
Luv u #Mahi.— Shiv Shankar Singh (@Shiv7497) December 29, 2018
I’m loving it!!!
One of the best Ad by @StarPlus in recent days! Amazing act by these two boys @msdhoni & @hardikpandya7 I’m loving it!!! #SachMein pic.twitter.com/YwpRHo7HWU
— MD ZAKARIA (@md_zakaria786) December 31, 2018
One of the best Ad in recent days!
One of the best Ad in recent days! Amazing act by these two boys. I’m loving it!!! #SachMein https://t.co/tEI0S3WIfo
— Sourabh Sanyal (@sourabhsanyal) December 30, 2018
Also Read: GoDaddy Brings MS Dhoni As ‘Bijness Bhai’ To Target Tier 2 and 3 Markets In India
Did you like this ad? Do share your views in the comments section.
