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Model Faces Backlash On Social Media For Promoting Skin-Lightening Cream In Nigeria

| Published on November 24, 2018

American model Blac Chyna is facing backlash on social media after she announced her plans to promote her skin-lightening cream with beauty brand ‘Whitenicious’ in Lagos, Nigeria.

Model Faces Backlash On Social Media For Promoting Skin-Lightening Cream In Nigeria

The reality star having 14.8million followers on Instagram announced about the official launch of Diamond Illuminating & Lightening cream from the company.

‘Lagos Nigeria, join me at the first official launch of my face cream this Sunday, November 25th at the Whitenicious store from 1-5PM,’ she wrote. ‘Everyone is invited.’

https://www.instagram.com/p/Bqd7XMVAqFv/

The product is soo fancy that it even has Swarovski crystals on the bottle. Yes! Actual crystals.

According to the World Health Organisation (WHO), Nigeria has the highest percentage of women using skin-lightening products at 77 percent. While the cream claims to lighten and brighten skin without bleaching, critics of the product don’t agree.

Here are some responses that prove the same:

Sad thing, people will buy it

Bleaching creams aren’t cool

https://twitter.com/kelechnekoff/status/1064887053517824000

Feeling beyond disgusted at this point.

This country has never been serious in anything innovative this year.

Talking about Chyna life she has a complicated history with the Kardashian family and shares a daughter, Dream, with Rob. She was a one-time friend of Kim Kardashian, however, the relationship cooled once Kim’s then-teenage sister Kylie began dating Chyna’s ex Tyga.

Model Faces Backlash On Social Media For Promoting Skin-Lightening Cream In Nigeria

Celebrities should be very careful while choosing the demographics before promoting a product as it can go as a negative for their future promotions also. We have share several incidents where brands and celebs had to face backlash for not understanding the behavior of users on social media.

Also Read: 7 Times Bollywood Celebrities Were Slammed For Their Choice Of Brand Endorsements

What are your thoughts on this? Do share them with us in the comments section.

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