Brands taking a shot at each other are is something the advertising world is used to and most of the times such ads are really creative and interesting.
Xiaomi Takes A Dig
To beat the completion, Xiaomi has used a unique strategy to show the recently launched OnePlus 6T as a very expensive proposition and the brand is trolling OnePlus with its bundled offers to do the same.
The first dig taken by Xiaomi’s sub-brand Poco was when the company put up hoardings and also offered calculators to the audience outside the event venue. Now in a recent turn of events, Poco went a step ahead and launched ‘Over Priced’ bundle offers to mock OnePlus. OnePlus 6T which is more premium and feature backed that Xiaomi’s own offering is very highly priced and to dig comparisons Poco has bundled a number of products with a price equivalent to the base variant to OnePlus 6T.
The Poco OP Bundle
Poco has bundled 8 of its products including Poco F1, an Air Purifier, Fitness Band, Bluetooth Speaker and more and the calculations of these products are drawn equal to the base model of OnePlus. They are trying to showcase the fact that wherein you buy just a phone of OnePlus 6T, you can buy 8 products of Xiaomi in the same amount.
₹37,999 gets you more than just speed. Unlock the #MasterOfSpeed + a host of best-selling #Xiaomi products with our exclusive #OP Bundle, available now on https://t.co/DREiXVqBDe.
Never Settle for OverPriced. #DoTheMath. Get this now: https://t.co/tUwJPBNreO pic.twitter.com/oKyRfxoI5M
— POCO India (@IndiaPOCO) November 2, 2018
The Poco OP Bundle has the following
Poco F1 (6GB+128GB) – Rs 21,999
Mi Air Purifier – Rs 8,999
Mi Band 3 – Rs 1,999
Mi Body Composition Scale – Rs 1,799
Mi Bluetooth Speaker Basic 2 – Rs 1,599
Mi Power Bank 2i – Rs 899
Mi Earphones – Rs 599
Mi Rollerball Pen – Rs 179
The Tough Choice
Adding the price of these products, it amounts to Rs 38,072, but Xiaomi has currently offered them for Rs 37,999, the same price has OnePlus 6T. This campaign was a follow up after ‘Do The Math’ series of advertisements. The company is definitely brought in a lot of humor and sarcasm in their tonality of advertisements. Now its left on the audience to decide if they want to opt of the Poco OP bundle or the newly launched OnePlus 6T.
