Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Business

Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

Wipro Consumer Care has acquired TTK Healthcare’s Good Home and Eva brands for Rs 256 crore to strengthen its home care and personal care portfolio.

MM Desk by MM Desk
July 24, 2026
in Business
A A
Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

Wipro Consumer Care & Lighting has signed definitive agreements to acquire TTK Healthcare. Good Home and Eva brands for Rs 256 crore. The acquisition has marked the company’s 17th acquisition and has expanded its portfolio across the home care, air care and fragrance categories. The two brands have reported combined revenues of Rs 148 crore in FY26.

The acquisition has been valued at Rs 256 crore, as per media reports. Good Home has offered products including air care solutions, odour removers, scrubbers and drain cleaners, while Eva has offered deodorant body sprays, no-gas perfumes, underarm roll-ons and talcum powders.

The acquisition has strengthened Wipro Consumer Care’s home care and personal care portfolio while expanding its presence in categories that have continued to witness sustained consumer demand. The company has planned to build on the equity of both brands through product innovation, wider market reach and continued investment in brand development.

The acquisition has also strengthened Wipro Consumer Care’s position in the home care and personal care categories, with the company stating that Good Home and Eva complement its existing portfolio and support its long-term growth strategy.

TTK Healthcare has said the two brands have built strong consumer trust over the years and has expressed confidence that Wipro Consumer Care will be able to scale them further through its FMCG capabilities.

The acquisition has aligned with Wipro Consumer Care’s strategy of building a diversified FMCG business through a mix of organic growth and acquisitions. Following the completion of the transaction, the company has said it will retain the existing identities of both brands while investing in product innovation, wider distribution, manufacturing, research and development, marketing and distribution capabilities to support long-term growth.

Wipro Consumer Care & Lighting, part of Wipro Enterprises, has reported revenues of Rs 10,800 crore in FY26. More than half of its revenue has come from international markets, with operations spanning personal care, home care, lighting, electrical products, seating solutions and foods.

Related Posts

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee
Business

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

by MM Desk
July 24, 2026

The Competition Commission of India (CCI) has closed an antitrust complaint against Eternal (formerly Zomato), holding that allegations of abusing...

Avita Panda, ASEAN Business Partners, The Walt Disney Company, Disney Media Distribution India, Disney, Hotstar, Netflix, Jio, Amazon Prime Video, Google Play, Apple, STAR INDIA, Zee Television, Madison Media, LinkedIn
Business

Kavita Panda Joins ASEAN Business Partners As Chief Partnerships Officer

by MM Desk
July 24, 2026

Kavita Panda has been appointed as Chief Partnerships Officer at ASEAN Business Partners. In her new role, she has taken...

Latest

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

July 24, 2026
Spykar Puts Every Woman's Denim Style In Focus With New Campaign

Spykar Puts Every Woman’s Denim Style In Focus With New Campaign

July 24, 2026
Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

July 24, 2026
Avita Panda, ASEAN Business Partners, The Walt Disney Company, Disney Media Distribution India, Disney, Hotstar, Netflix, Jio, Amazon Prime Video, Google Play, Apple, STAR INDIA, Zee Television, Madison Media, LinkedIn

Kavita Panda Joins ASEAN Business Partners As Chief Partnerships Officer

July 24, 2026
Infosys Appoints Ashiss Kumar Dash As CEO Designate

Infosys Appoints Ashiss Kumar Dash As CEO Designate

July 24, 2026
FSSAI Suspends Rehaan Healthcare's License Over Major Food Safety Violations

FSSAI Suspends Rehaan Healthcare’s License Over Major Food Safety Violations

July 24, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.