Excitel Broadband has announced the return of Aditya Jain as its Chief Marketing Officer (CMO), effective July 2026. Having previously led the company’s marketing function between 2022 and 2024, Jain rejoins the fibre-to-the-home (FTTH) broadband provider to lead its next phase of brand and business growth.
In his new role, Jain will oversee Excitel’s overall marketing strategy, with a focus on brand building, customer acquisition, customer retention and enhancing consumer experiences. He will work towards strengthening the company’s position in India’s broadband market while supporting its long-term growth ambitions.
Jain brings more than two decades of experience across consumer and healthcare sectors. Over the course of his career, he has held leadership roles at Godfrey Phillips India, Pfizer and VST Industries, in addition to his previous stint at Excitel.
According to the company, Jain’s return combines his understanding of Excitel’s business, customers and culture with fresh industry experience, positioning him to build on the momentum the company has achieved in recent years.
Speaking on the appointment, Varun Pasricha, CEO of Excitel Broadband, said, “Aditya has a deep understanding of Excitel and the Indian Broadband market. He has strong knowledge and expertise of who we are as a brand and where we aspire to be. This is exactly what we need to accelerate our own transformation and build for long-term growth for brand Excitel nationally.”
Talking about his return, Aditya Jain, Chief Marketing Officer, Excitel Broadband, said, “Coming back to Excitel feels less like starting over and more like picking up an exceptional journey with renewed purpose. Having been part of the brand’s evolution, I’ve seen how performance and purpose together drive lasting success. I am excited to join Excitel at this phase of consolidation and growth and look forward to working closely with the teams to build on strong momentum, deliver for customers and unlock new opportunities.”
