JioHotstar has partnered with VDO.AI to strengthen its real-time contextual advertising capabilities across its Connected TV (CTV) and OTT ecosystem, enabling brands to deliver dynamic ad experiences based on live external signals.
As part of the collaboration, VDO.AI has integrated its Dynamic Creative Optimisation (DCO) Engine and Creative Intelligence Layer with the JioHotstar platform. The technology enables advertisers to customise creatives in real time using data points such as temperature, air quality index (AQI), weather conditions, sports scores, live news feeds, geo-location and countdown timers.
According to the companies, the technology stack combines multiple real-time API integrations, allowing campaigns to automatically adapt to changing external conditions and viewer context. The objective is to improve campaign relevance while delivering more responsive advertising experiences across premium streaming environments.
Several brands have already deployed these capabilities on JioHotstar. Campaigns have included countdown-led launches for Maruti Suzuki and AJIO, sports-triggered creatives for Flipkart, weather-responsive messaging for Urban Company, episode-release countdowns for HP Smart Champs, and contextual QR code integrations for Swiggy Instamart.
Across these campaigns, advertisers recorded 2.5x higher aided brand awareness, 2x stronger message association, and nearly 3x higher purchase intent, according to the companies.
The partnership is also expected to help JioHotstar premiumise its advertising inventory while giving brands access to more responsive, context-aware CTV and OTT campaigns. As streaming platforms continue to attract larger advertising budgets, both companies said contextual and dynamic creative capabilities are becoming increasingly important for driving engagement and measurable business outcomes.
Bhaskar Ramesh, Head – Entertainment Sales, Digital, JioStar, said, “The most powerful advertising moments happen when brands become part of what consumers are experiencing in real time. Whether it’s a sudden change in weather, a nail-biting sports finish, or a major cultural moment, relevance can transform attention into action. As streaming audiences grow and consumer expectations evolve, advertisers need smarter ways to connect with viewers beyond traditional messaging. Through our partnership with VDO.AI, we are enabling brands to harness real-world signals and dynamic creativity to deliver experiences that are more adaptive, engaging, and effective.”
Arjit Sachdeva, Co-founder, VDO.AI , said, “A lot of innovation in streaming has historically happened around content and distribution, while the advertising experience itself remained relatively unchanged. With JioHotstar, we are enabling an ecosystem where advertising can continuously recalibrate itself around live consumer context, making the experience significantly more intuitive and relevant for viewers. The convergence of streaming, contextual intelligence and adaptive creativity is going to fundamentally redefine how brands build engagement on streaming platforms.”
