SBI Mutual Fund has appointed Pooja Menon Vaidya as Assistant Vice President, Digital Marketing. She announced the new role via her LinkedIn.
Vaidya joins the asset management company after a two-year stint at IIFL Capital Services Limited, where she served as Associate Vice President – Digital Marketing from April 2024 to May 2026.
Prior to that, she was AVP – Digital Marketing at Kotak Life Insurance from December 2020 to April 2024. Before joining Kotak Life, Vaidya spent over four years at Aditya Birla Capital as Digital Marketing Manager, a role she held from September 2016 to December 2020.
Earlier in her career, she worked with iProspect as Account Manager – Digital & Performance Marketing from February 2015 to August 2016, and served as Head of Social Media and Communications at Binary Web Solutions between August 2013 and January 2015.
Vaidya has also held roles at Customer Centria, Direxions and Press Trust of India (PTI), building experience across digital marketing, communications and media over the course of her career.
