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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

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Automation Anywhere Appoints Shreya Bhatnagar As Head Of Marketing For India

Automation Anywhere has appointed Shreya Bhatnagar as Head of Marketing for India, where she will lead the company’s marketing strategy and drive growth across the region with a focus on customer-centric, high-impact programs.

MM Desk by MM Desk
March 17, 2026
in Marketing, People Spotting
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Automation Anywhere Appoints Shreya Bhatnagar As Head Of Marketing For India

With extensive experience across enterprise marketing, partner ecosystems, and account-based marketing, Bhatnagar brings a strong track record of building impactful marketing programs, and will play a key role in strengthening Automation Anywhere’s presence and growth in India.

Bhatnagar joins Automation Anywhere from Jamf, where she most recently served as Head of Marketing, India & SAARC from November 2024 to March 2026. Prior to this, she was associated with Broadcom as Senior Enterprise Field & Partner Marketing Manager (APJ) from March 2024 to November 2024, and as Enterprise Field Marketing Manager, India & SAARC from November 2023 to March 2024.

Earlier, she spent over four years at VMware, holding roles including Strategic Marketing Manager (Enterprise/ABM) from November 2022 to November 2023, Commercial Marketing Manager from July 2020 to November 2022, and Marketing Specialist from April 2019 to July 2020. She was associated with The Hindu as a Contributing Writer in the early days of her career.

Expressing her enthusiasm for the new role, she said, “I’m now energised to build high-impact marketing momentum at Automation Anywhere India by transforming automation ambition into accelerated pipeline and measurable revenue growth.”

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