India’s Mobile Statistics Decoded
India’s Internet stats have been on a rise ever since and with the coming of smartphones, it has only notched a level up. In estimated 650 Million Indian Internet users by 2020, 500 Million would be through a smartphone.
This big chunk of users is making brands and telecom companies rethink their marketing strategies. Today a lot of campaigns are designed keeping in mind these smartphone users. Let us take a look at some of the stats, which are reshaping the future of mobiles and Internet in India
Amazing Statistics
390 Mn Active Internet Users As of Now
187 Mn of These Live in Rural Areas
650 Mn Users Expected by 2020 with 45% Women Users
70% Internet Users Skipping The Desktops & Laptops and Using Internet on Phones
133% Growth In Mobile Data Consumption With More Than 60% Using 4G
400% Increase In YouTube Viewing On Mobile Devices
250 Mn People Watched YouTube On Mobile Phones in 2017
60% of YouTube Watch Time Is From Outside 6 Metros
Food Related Content, Comedies, and Songs Make For The Most Popular Content Categories
10 Times Growth Recorded In Local Language Searches
100% Growth Is Seen In Regional Content Watch Time On YouTube
88% People Respond Better To A Vernacular Digital Advertisement
28% Queries Made On Search Apps Are Using Voice Commands
400% Increase In Hindi Voice Searches
These statistics are evidence how fast the Internet and smartphone game is changing the Indian lifestyle. Voice, Vernacular Content and Videos have literally taken over the Internet world and got people hooked. From urban to deep rural counterparts, everyone is using the Internet to make their lives easy and add entertainment to it. These statistics give an in-depth insight into the behaviour and patterns of a smartphone user and thus act as a guide in designing strategies for brands and telecom giants accordingly.
