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    The Phygital Revolution: Merging Physical & Digital Retail

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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Look What Game Of Thrones Did For Promotion Before Season 7 Premier !

MMDesk by MMDesk
July 4, 2017
in Marketing, Media
A A

Finally, it’s time for all Game of Thrones lovers to be at peace. The season seven premier is going to be on air at HBO on 16th July 2017.

The makers of Game Of Thrones have been doing a lot of promotions and creating buzz but with just few days left they have struck the last nail in the coffin.

Their popular slogan ‘Winter Is Coming’ is taken into another level by HBO as it started a campaign of ‘Winterizing’ through social platforms like Twitter, Reddit and Google.

The Winterizing

Look What Game Of Thrones Did For Promotion Before Season 7 Premier !

The Campaign

HBO has been busy in releasing trailers all the time building in curiousity among its audience about the season. But on the final campaign they want to involve the wide array of fans of the drama to come forward the celebrate the ‘winter coming’.

A Twitter Emoji Engine is activated that would help the fans to create their own character arts and post along with the tag #WinterIsHere.

GIF Competition

Continue to prepare.
Head to the official #PrepareForWinter @GIPHY page to send your favorite #GameofThrones GIFs: https://t.co/nVMyzqRzeL pic.twitter.com/Nh1dT8qgkN

— Game Of Thrones (@GameOfThrones) July 3, 2017

This is the first time ever such Twitter promotion is done where its upon the fans to create their own ways of shaping up their show characters and sharing. Throughout this time people will share winter based GIFs and along with that emojis will be activated on Twitter to add more elements to it.

A Night king Hashflag Graphic will also come in view.

The NightKing Hashflag

Look What Game Of Thrones Did For Promotion Before Season 7 Premier !

Other Ways

If you think that’s enough then you are going to be proved wrong. With one million Games Of Thrones subscribers on Reddit, fans will fetch the show based gifts and merchandises.
Reddit came up with an alien mascot too for promotion along with John-Snoo keeping in mind the popular drama character John Snow.

You Know Nothing John-Snoo

Look What Game Of Thrones Did For Promotion Before Season 7 Premier !

Google will give updates on Games of Thrones while one searches for it. HBO 2 releases a prime time two day marathon for the show.

Look At Some Fan Posted GIFs

The Fire

It’s The First Day Of July Which Means There’s Only 15 Days To Go! The Countdown Begins! #GameofThrones #PrepareForWinter pic.twitter.com/N7SsedR915

— Rhaegar Targaryen (@RhaegarTheAndal) July 1, 2017

The Lannister Dance

15 days left until #GameofThrones Season 7 begins ???! #WinterIsHere @GameOfThrones pic.twitter.com/aLSHm7FhHO

— Luke Waltham (@lukewaltham) July 1, 2017

This One’s Best

Already on season 5 #PrepareForWinter #ProfessionalBingeWatcher pic.twitter.com/mInVDITsjJ

— Hector (@RoBoHec) June 26, 2017

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