Balaji Telefilms has announced the launch of Hoonur, a dedicated talent management vertical under the Balaji Telefilms Digital division. The move marks a strategic expansion of the company’s integrated entertainment ecosystem, reinforcing its long-standing commitment to nurturing artists, shaping careers, and creating structured opportunities across digital and broadcast platforms.
Hoonur is designed to offer focused representation in an increasingly platform-driven industry, where talent development, content strategy, brand alignment, and audience engagement must work in sync. The vertical aims to provide artists with long-term career direction, strong positioning, and access to diverse creative and commercial avenues.
The initiative will be led by Mohammed Nagman Lateef, an accomplished industry leader with over 11 years of experience in entertainment and talent strategy. Nagman previously founded and led Iconic Entertainment, where he built a strong reputation for progressive talent representation and career development. His leadership at Hoonur signals a forward-looking approach to how Balaji Telefilms identifies, manages, and elevates creative talent.
Beyond individual representation, Hoonur reflects Balaji Telefilms’ larger vision of building a structured environment where artists are supported not just through opportunities, but through thoughtful career planning and strategic alignment with the evolving media landscape.
Hoonur already represents a growing and diverse roster of talent across television and digital platforms. The portfolio includes well-known names such as Madalsa Sharma, Sahil Uppal, Rohit Chandel, Simba Nagpal, Tejasswi Prakash, Shubhangi Atre, among others. Several Hoonur-managed artists are also part of “The 50,” one of India’s most anticipated new reality television formats. Hoonur talent featured on the show includes:
- Urvashi Dholakia
- Ridhi Dogra
- Shiv Thakre
- Shiny Doshi
With the launch of Hoonur, Balaji Telefilms continues to strengthen its integrated entertainment model — combining content creation, digital strategy, and talent representation to support the next generation of media stars.
Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said, “At Balaji, we have always believed that every artist deserves the right environment to grow. Talent thrives when it is supported by a platform that understands its individuality and long-term potential. With Hoonur, we are creating a curated space where artists receive focused attention, strategic guidance, and opportunities that are aligned with who they are and where they can go. It’s about shaping meaningful journeys, not just managing assignments.”
Nitin Burman, Chief Revenue Officer, Balaji Telefilms, shared, “The industry today is moving toward deeper collaboration between content, platforms, and brands, with talent at the center of that ecosystem. Hoonur allows us to approach these relationships in a more cohesive and long-term manner. By aligning talent more closely with our content and digital network, we are strengthening how partnerships are built, how audiences are engaged, and how value is created across the ecosystem.”
