Havas CX India, the specialised customer experience vertical of Havas India, has announced the appointment of Amandeep Singh Kochar as Executive Vice President – Experience Strategy & Martech Head. Based in Gurugram, Amandeep will report to Manas Lahiri, Chief Growth Officer, Havas India, who is also overseeing Havas CX India operations. Amandeep will also work closely with all key leaders of Havas India to ensure that Havas CX India becomes the central point of every client conversation.
As part of his mandate, Amandeep will focus on building future-ready CX and martech, CRM, and data analytics capabilities, further strengthening the network’s go-to-market strategy and enabling deeper integration across all Havas India agencies.
Amandeep brings 15 years of experience across India and Southeast Asia, partnering enterprise brands to align brand strategy, customer experience, and marketing technology for measurable business impact. His expertise spans first-party data programmes, personalization at scale, CRM, martech orchestration, marketing effectiveness, and transformation.
Most recently, he was with VML, where he helped build CX and commerce capabilities across India and Southeast Asia, working on regional mandates from Thailand and Malaysia. Over the past year, he also pursued an entrepreneurial consulting journey focused on Bharat-first customers and brands. His portfolio includes work for Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo, and BAT, with standout CX case studies across Ford, IDFC, and Colgate.
A frequent contributor to industry thought leadership, Amandeep has authored reports for platforms like WARC and publishes a biweekly newsletter, Marketing Mediator, on LinkedIn and Substack.
David Shulman, Global CEO, Havas CX, said: “I’m thrilled to welcome Amandeep to the Havas CX team. In today’s landscape, brands are increasingly recognizing the importance of uniting communications and experience. Amandeep’s leadership will empower our clients to gain deeper insights into customer needs and develop experiences that deliver on the promises brands communicate.”
Manas Lahiri, Chief Growth Officer, Havas India, said: “Across markets, customer experience is emerging as the core driver of brand relationships, loyalty and long-term value, and today sits at the center of every client conversation. As brands navigate an increasingly complex marketplace, CX has become the lens through which strategy, creativity, data and technology must converge. Amandeep brings a rare blend of strategic depth, martech expertise, and regional leadership experience. His proven ability to build CX capabilities and drive growth will be critical as we further scale our CX strategy and GTM practice, deepen integration across Havas, and unlock new growth opportunities.”
Amandeep Singh Kochar, EVP – Experience Strategy & Martech Head, Havas CX India, said: “Havas India has emerged as one of the most progressive integrated networks today, with a powerful blend of creativity, data and media. Havas CX India is at an exciting inflection point where these capabilities are coming together with technology to deliver real business outcomes. There is no better place to build the future of CX, and I’m looking forward to partnering with Manas and the wider Havas teams to create scalable CX and martech solutions that deliver seamless, impactful consumer journeys.”
