From road safety awareness to cultural celebrations, immersive retail activations, and sports empowerment, this week’s campaigns demonstrate how brands are rethinking storytelling to engage audiences more meaningfully. Each initiative shows a careful balance of creativity, relevance, and consumer insight, highlighting how campaigns can influence behaviour, build trust, and create memorable experiences.
Some brands have turned everyday challenges into compelling narratives, such as Vega Auto tackling helmet usage and Bergner raising awareness around safe cookware. Others have embraced culture and community to connect emotionally, like Havmor celebrating Uttarayan or Himalaya Wellness spotlighting young women cricketers. These campaigns prove that relevance and authenticity can make marketing both impactful and resonant.
Technology and innovation also play a central role in these activations. From AI-powered fashion storytelling by Spykar to experiential in-store engagement by MYK LATICRETE, brands are leveraging modern tools to make experiences immersive, informative, and shareable. The following listicle rounds up the most notable campaigns of the week, showing how each approached consumer attention differently while staying rooted in its core purpose.
1. Vega Auto
Vega Auto launched a hard-hitting nationwide campaign addressing India’s “helmet-in-hand” habit. Through a gripping 60-second film set in everyday Mumbai traffic, the campaign emphasizes the difference between owning a helmet and actually wearing it, highlighting that millions of lives are at risk due to non-usage. The initiative encourages citizens, policymakers, and influencers to join the movement, with the hashtag #WearItDontCarryIt, turning helmet usage into a life-saving habit.
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2. Havmor
Havmor Ice Cream celebrated Uttarayan 2026 with a culture-first campaign featuring an anthem sung by Gujarati folk artist Kirtidan Gadhvi. The campaign captures the joy of kite-flying and rooftop gatherings, pairing local traditions with national appeal. Havmor also launched festive combo packs to make the celebrations sweeter, reflecting the brand’s commitment to authentic cultural storytelling.
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3. Birla Estates
Birla Estates continued its category education initiative with ‘Real Advice 2.0’, featuring Vicky Kaushal. The campaign simplifies real estate for buyers via microsites, podcasts, chatbots, and films. By blending humour and insight, it addresses knowledge gaps around RERA and homebuying, empowering consumers to make informed decisions throughout their purchasing journey.
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4. Abu Dhabi Yas Island
Abu Dhabi’s Yas Island partnered with Holiday Tribe to create a creator-led travel campaign. Twelve Indian macro-influencers explored attractions like Ferrari World™ and SeaWorld®, producing authentic content to engage Gen Z audiences. The campaign focused on experiential storytelling rather than traditional promotions, garnering 20 million social media reach and inspiring travelers to discover Yas Island’s diverse offerings.
5. Spykar
Spykar redefined fashion storytelling by blending AI-generated models with real influencers in its campaign for the Chico denim fit. Highlighting a female-led perspective, the films portray the modern man responding to online expectations with humour and style, showcasing inclusivity, individuality, and a tech-forward vision in advertising.
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6. Himalaya
Himalaya Wellness launched its fourth consecutive campaign with RCB Women’s team, spotlighting aspiring female cricketers through a deeply emotive film. Mentorship, training, and grassroots cricket initiatives were showcased to inspire confidence and support young talent, emphasizing Himalaya’s commitment to women’s sports and creating meaningful social impact.
7. Bergner
Bergner, in collaboration with Michelin Star Chef Vikas Khanna, launched a nationwide campaign urging households to replace uncoated aluminium cookware with Bergner Tri-Ply. The campaign educates consumers on health risks, uneven cooking, and efficiency benefits of professional-grade cookware, supported through Sony TV broadcasts and digital platforms.
