Admatazz has announced a partnership with sonic branding agency BrandMusiq to bring distinctive sound assets into everyday digital content formats. The collaboration has aimed to help brands move beyond generic stock audio by embedding consistent sonic cues across short-form videos, performance ads and creator-driven content.
BrandMusiq has been known for building sonic identities for several Indian and global brands, and the tie-up has aligned with Admatazz’s focus on evidence-led creative systems. The companies have stated that despite global examples of memorable sonic cues, many brands have continued to use non-ownable audio in daily content, limiting long-term recall.
Through the partnership, Admatazz has begun integrating customised sonic libraries and sound elements into its content workflows. The capabilities introduced have included social-first sonic libraries for reels and performance assets, as well as expanded sound libraries for offline experiences such as events, retail environments, HR communication and product demos. The approach has been positioned as a way to strengthen brand consistency across digital and physical touchpoints.
The companies have said that the integration of distinctive sonic elements has supported mental availability and reduced reliance on stock audio. Admatazz has stated that the collaboration has expanded its distinctiveness-focused offerings for brands looking to build stronger memory structures through sound.
“This partnership bridges a critical gap in the way brands use sound,” said Yash Chandiramani, Founder and Chief Strategist at Admatazz. “Evidence shows us that distinctiveness is built on consistent brand assets, and audio is one of the fastest to enter memory. By integrating BrandMusiq’s sonic intelligence with our digital-first content craft, we can help brands sound unmistakably themselves across every reel, ad and short-form format. This elevates daily content from being just consistent visually to being distinctive sonically as well.”
Rajeev Raja, Founder and Soundsmith at BrandMusiq, added, “We have spent years creating iconic sonic identities for India’s leading brands, but their true potential is realised only when they are applied consistently and at scale. Admatazz’s scientific approach to social and digital marketing and content formats makes them the ideal partner to take sonic branding beyond big films and into everyday ‘earpoints’. Together we aim to make the sonic identity a daily asset, not just a yearly exerci
