Fun Flips, the nostalgia-driven snacking brand from JK Foods, has joined hands with Media Care to strengthen its digital presence.
Media Care has been given a comprehensive mandate covering social media marketing, seasonal campaigns, influencer activations, and performance-driven initiatives. The partnership has aimed to revive the brand’s emotional connect while positioning it as a modern snacking choice for today’s consumers.
Launched decades ago, Fun Flips has carved a strong place in North India’s snacking culture and has expanded its reach with rising demand and the growth of quick commerce. Known for its affordability and nostalgic value, the brand has maintained its legacy while adapting to evolving consumer tastes.
With this collaboration, Media Care has focused on reimagining the Fun Flips story for a digital-first audience, strengthening visibility across retail and quick commerce platforms.
Partha Biswas, Director, JK Foods, said, “Fun Flips has always enjoyed a strong consumer connect. With Media Care onboard, we are confident of reigniting that bond through integrated digital campaigns that reflect both heritage and innovation.”
Vivek Kataria, Business Head, JK Foods, added, “This collaboration marks a new chapter for Fun Flips. We want to position the brand not just as a reminder of childhood memories but also as a contemporary snacking choice.”
Yasin Hamidani, Co-Founder & Director, Media Care, said, “Our goal is to make Fun Flips as relevant for today’s digital-first consumers as it has been for previous generations.”
Heemanshu Hemrajani, Co-Founder and CEO, Media Care, noted, “By blending creativity with performance, we aim to capture the emotional connect of loyal consumers while appealing to new-age snackers.”
