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    The Phygital Revolution: Merging Physical & Digital Retail

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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Home Advertising

A Look Back At KBC’s Journey Through Its Iconic Camapigns

Shubham Sachdeva by Shubham Sachdeva
September 4, 2018
in Advertising, What’s Buzzing
A A

Popular game show Kaun Banega Crorepati (KBC) has returned again for its 10th season. Amitabh Bachchan has given this show so much life that we think about KBC his iconic image of sitting near the computer screen comes in our mind. Along with this, KBC has always backed its popularity with iconic advertising campaigns that connect with the common people living in our country.

Today, we have collected all the campaigns that have contributed to making KBC a truly iconic with heart touching and emotional campaigns. Have a look:

Nau Baj Gaye Kya?: 2000

In the year 2000, it was the first time when Bollywood legend Amitabh Bachchan appeared on a small screen. Star Plus promoted it through the ‘Nau Baj Gaye Kya?’ campaign which mainly highlighted about the prize money, worth Rs. 1 crore.

Kaun Banega Crorepati Dwitiya: 2005

The second season of the show was released after a gap of 5 years in 2005 titled as Kaun Banega Crorepati Dwitiya.

Kuch Sawaal Zindagi Badal Sakte Hain:2006

In 2006, Star Plus replaced Shahrukh Khan to host the show as Amitabh was facing some serious health issues. This campaign focused on the point that some questions have the power to change the life.

Koi Bhi Sawaal Chota Nahi Hota: 2010

This campaign shared the thought that ‘koi bhi gyaan vyaarth nahin hota’ ‘knowledge is the passport to a better life’. This campaign connected with audience amazingly and managed to get a lot of attention.

Koi Bhi Insaan Chota Nahi Hota: 2011

https://www.youtube.com/watch?v=e7zDiqq7CWE

After Koi Bhi Sawaal Chota Nahi Hota, KBC came up with Koi Bhi Insaan Chota Nahi Hota which was also very relatable to the Indian audience. This boosted the confidence of common people in India and the show was again a hit.

Gyaan Hi Apko aapka Haq dilate Hain: 2012

Lack of awareness is something that leads to big problems in life and KBC’s message of this campaign was knowledge is the only quality that can help every human to live peacefully.

Seekhna Bandh to Jeetna Bandh: 2013

Seekhna Band toh Jeetna Bandh’ again motivates people with a powerful message that if you stop learning, your progress can stop anytime. Wise is the one who keeps updating himself/herself.

Yahan Sirf Paise Nahi Dil Bhi Jeete Jaate: 2014

https://www.youtube.com/watch?v=QVLyDOW2jC8

This one was a little different from other campaigns as it didn’t only motivate people but focused on showcasing the emotional connectivity this show has with the audience.

Jawab Dene Ka Waqt Aa Gaya Hai: 2017

This campaign showcases life situations in which we feel down and hope is the only key in such situations that can lead to change in one’s destiny.

KabTakRokoge: 2018

https://www.youtube.com/watch?v=N7IKeYi-EMU

This year, the campaign throws a message that problems cannot decide our fate and those who stand up after losing multiple times are the true achievers in life.

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