Vineet Recriwal has launched The Native, a brand marketing and communications advisory focused on helping startups and growth-stage businesses with narrative building, market entry, and reputation strategy.
Structured as a partner-led model, The Native will work with founders, investors, and CMOs looking for high-impact communication without the overhead of traditional agency setups. The firm will offer services across brand positioning, stakeholder mapping, policy sensitivity, internal communications, and thought leadership.
Based in Gurgaon, the firm will work across India and Southeast Asia, drawing on Recriwal’s experience advising over 75 brands including Google, Meta, Uber, IndiGo, Grab, Harley-Davidson, and ExxonMobil.
Before launching The Native, Recriwal held senior roles at Burson India, Omnicom Singapore, and Jajabor Brand Consultancy, where he was COO. He began his career at Weber Shandwick. The firm is planning to double its client base and team over the next six months, with a Southeast Asia expansion planned for 2026.
“Most early and growth-stage businesses do not need bloated 360-degree communication – they need clarity. Their struggle is not due to poor execution, but because they misread the market. They need someone who understands their ambition, reads market signals, and can translate that into the right message, to the right people, through the right channel. That’s where The Native comes in as a sharp, strategic partner that brings ecosystem context, narrative focus and execution insight from day one to help businesses enter new markets with context, and shape their positioning with conviction,” said Vineet Recriwal, Founder and CEO, The Native.
