Renowned actor Pankaj Tripathi has been announced as the face of Sudhakar Gasoleen Ayurvedic digestive pills. This campaign is centered around the tagline “Gasoleen Gazab Hai!” and it is a blend of traditions, Ayurveda and health unveiling the legacy of 100 years of Sudhakar Ayur Lab India Pvt. Ltd.
“Gasoleen offers effective, fast, and holistic relief from indigestion, bloating, and gastric discomfort and is prepared by blending ancient Ayurvedic wisdom with modern formulation techniques.” says Dr. Sankalp Jain and Dr. Srishti Jain, the new-generation torchbearers of the Sudhakar Ayur Lab’s legacy.
Dr. Sankalp Jain, director of Sudhakar Ayur Lab and son of the esteemed Dr. A.K. Jain, showered his enthusiasm- “Gasoleen isn’t just a product—it’s a movement to bring digestive health into mainstream wellness conversations. With Pankaj Tripathi as our brand ambassador, we are confident that our message will reach every corner of India in a relatable, impactful manner.”
Dr. Srishti Jain, CEO, Arunveda, who played a pivotal role in imparting scientific and consumer insight during the brand’s development, emphasized the blend of credibility and creativity the campaign brings. “We’ve taken the best of Ayurveda and presented it in a way that’s appealing to the modern consumer. It’s authentic, fast-acting, safe—perfect for today’s vegan and organic lifestyle.”
The project is directed by visionary AD Film director LD Sharma of Mayhigh Films, and the creative blueprint of this campaign was conceptualized by creative director Ira Audichya.
In a strategic move, Sudhakar Ayur Lab India Pvt. Ltd. has entrusted the marketing rights of this campaign to Socio Impulse part of Vishvam Digicom, the official media liaison for the campaign. Socio Impulse shall be managing all media mandates, PR, and outreach efforts for this campaign. Their expertise in managing digital and media campaigns ensures that Gasoleen gets the attention it deserves across all platforms. “We are thrilled to partner with Sudhakar Ayur Lab on this incredible journey,” said Sanket Aggarwal, CEO of Socio Impulse. “Gasoleen is a product with a powerful promise, and we’re honored to bring our creative and strategic strengths to help it make a lasting impact in the market” he added.
As Sudhakar Ayur Lab India Pvt. Ltd. continues to strengthen its brand presence through “Gasoleen Gazab hai” campaign, this collaboration marks a significant milestone for Sudhakar Ayur Labs Pvt. Ltd. who is about to complete 100 glorifying years of their journey in Ayurvedic medicine.
