Parag Milk Foods, one of India’s leading Dairy-FMCG companies, has appointed Django as its digital marketing partner for three of its flagship brands- Go Cheese, Pride of Cows, and Avvatar.
This strategic collaboration aims to redefine consumer engagement through powerful content, influencer-driven strategies, and performance-led marketing campaigns.
As per the agency, under this mandate, Django will design and execute bespoke digital strategies tailored to each brand’s unique identity and audience:
- Go Cheese will focus on innovation, health, and convenience. The content strategy will spotlight the brand’s leadership in the cheese category through engaging storytelling and interactive digital assets.
- Pride of Cows, Parag Milk Foods’ premium single-origin milk brand, will witness a 360 degree digital approach encompassing content marketing, loyalty programs, quick commerce integrations, and paid media to elevate its luxurious farm-to-home experience.
- Avvatar, India’s first vegetarian whey protein sports nutrition brand, will benefit from curated influencer partnerships and compelling digital narratives to reinforce its position as the preferred choice for fitness enthusiasts and athletes across India.
Akshali Shah, Executive Director, Parag Milk Foods, commented on the partnership:
“At Parag Milk Foods, innovation is at the heart of everything we do- from product development to consumer outreach. As we accelerate our digital transformation journey, we are delighted to welcome Django on board. Their strategic mindset, creative strength, and data-driven approach are well aligned with our vision of building stronger digital communities and deepening brand love across platforms.”
Shivang Shah, Co-founder, Django, added, “It’s an exciting opportunity to work with a dynamic portfolio of brands like Go Cheese, Pride of Cows, and Avvatar. Each of these brands has a unique story to tell, and Django is thrilled to bring them to life through cutting-edge digital campaigns that drive engagement, relevance, and impact.”
