Enamor, the lingerie brand from Modenik Lifestyle, has appointed Tilt Brand Solutions as its creative agency following a multi-agency pitch.
Founded in 2001 through a joint venture with Barbara of Paris, Enamor has positioned itself as a brand that blends fashion, functionality, and innovation in the Indian lingerie market.
Tilt Brand Solutions will now lead brand strategy and creative communications for Enamor, aiming to strengthen its market presence and engagement with consumers.
Shekhar Tewari, CEO of Modenik Lifestyle Pvt. Ltd., stated, “As we cater to a new generation of consumers, Tilt’s strategic expertise and creative approach make them the right partner to elevate Enamor’s brand narrative.”
Hari Krishnan, Chief Business Officer at Tilt Brand Solutions, expressed enthusiasm about the collaboration, emphasizing the agency’s commitment to delivering strategic and impactful creative solutions that align with Enamor’s growth ambitions.
