Holi in India has always been a festival of colours, laughter, and togetherness, but in 2025, the festival has taken on an even deeper meaning. With promoting more inclusivity and positivity, brands are stepping away from outdated narratives and embracing campaigns that celebrate diversity and consent.
The days of glorifying Bura Na Mano, Holi Hai—a phrase that once excused unruly behaviour are long gone. Instead, brands are weaving in messages of respect, awareness, and joyful participation, ensuring that everyone, regardless of background or ability, can be part of the festivities.
Each year, companies push creative boundaries with Holi-themed campaigns, turning the festival into a vibrant marketing moment. From interactive digital experiences to on-ground activations, brands are using storytelling, technology, and social impact to engage consumers.
Here’s how brands are celebrating Holi this year:
Crocs
For this year’s Holi, Crocs unveiled its Your Crocs, Your Rang campaign featuring actor Pratibha Ranta. Set on the beats of song Rangeela Re, the campaign celebrates movement, music, and vibrant colours.
Parachute Advansed
Marico’s Parachute Advansed Gold has launched a digital campaign that makes Holi hair protection fun, engaging, and simple. The campaign unfolds with a digital video commercial that humorously contrasts extreme and impractical Holi hair protection methods with the effortless power of Parachute Advansed Gold coconut hair oil. Separately, the music video featuring influencers Iqlipse Nova and Naina presents a catchy Holi anthem, playing on the contrast between those who over-prepare for Holi and those who stay worry-free with Parachute Advansed Gold and conveying the message Sirf Nariyal Kafi Hai!
Simply Fresh
Simply Fresh, the flagship brand of BN Group, one of India’s edible oil manufacturers, has launched a brand film that captures the spirit of Holika Dahan. Titled BuraNaKaro, the campaign takes a fresh perspective on the age-old Holi tagline, Bura Na Mano Holi Hai, urging people to actively refrain from actions that may trouble others. The film tells the story of two teenage boys who initially try to scare a younger child, Jugnoo, by warning him about being drenched in colours during Holi Festivities. However, during the Holika Dahan ceremony, they experience a change of heart, realising that true celebration lies in spreading joy rather than discomfort.
Birla Opus
Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched a digital ad campaign this Holi – Duniya Ko Rang Do! The new, colourful and engaging film is in line with the brand philosophy and emphasises how the magic of colours can bring happiness in everyone’s lives.
Asian Paints
Asian Paint’s Holi campaign #KaamyabiKeRang celebrates painters who work everyday and paint houses, indicating that they play Holi everyday.
Tinder
This Holi, Tinder is turning up the conversation around consent. In a new partnership, Tinder is collaborating with actor, podcaster and entrepreneur Rhea Chakraborty’s clothing brand, Chapter 2, founded by Showik Chakraborty, to launch a limited-edition t-shirt featuring the powerful message: Bura Na Mano Holi Hai, But Consent bhi Zaroori Hai.
Swiggy Instamart
Swiggy Instamart is painting the town orange this Holi. As part of its out-of-home campaign, the brand took over billboards across Delhi NCR and Mumbai, drenching them in bright orange hues that captured the festive spirit.
The quick-commerce platform has partnered with brands such as Hajmola, Real, Mirinda, Havmor, and Furr by Peesafe for a banter. Additionally, it released an ad saying all Holi essentials from Thandai to Lassi are now available and will be delivered in 10 minutes.
Blinkit
Blinkit has unveiled a brand film for Holi, offering a free Gujiya box on orders above Rs 999. The ad features a playful fight among neighbours, which is resolved with the delivery of Gujiyas from Blinkit, ultimately uniting everyone.
Zepto
Zepto has partnered with Surf this Holi, asking people to play Holi stress-free as Surf Excel Matic smart shots will be delivered by Zepto in 10 minutes.
Flipkart Minutes
Flipkart Minute will make sure that people will not be empty handed this Holi and will have a backup and that is all Holi essentials from Flipkart Minutes that will be delivered in 10 minutes.
Zomato.
This Holi, Zomato urges people not to throw water colours and water balloons on delivery executives as they work hard even on festivals and make sure the food is delivered on time.
Mirinda
Mirinda, the orange-flavoured drink from PepsiCo India has unveiled a new campaign film. It captures a light-hearted exchange between a son and his mother, where Mirinda sparks an unexpected shift in mood. What starts as a seemingly serious moment quickly transforms into one filled with positivity and laughter.
Samsung X Snapchat
Cheil India’s latest campaign for Galaxy S25 Series is an amalgamation of tech with culture. It is hinged around a collaboration with Snapchat – popular among GenZs for quirky, cool and shareable lenses, making it a natural choice With Holi around the corner, it seemed like the perfect opportunity to leverage the colour conversation and have some fun with it.
This campaign was designed for social, allowing viewers to not just have fun with the lens, but also experience the vibrant shades of Galaxy S25 Series.
Licious
Licious celebrates India’s everyday celebration of colours. From the fiery red of Kashmiri Rogan Josh to the vibrant greens of Karnataka-style Mutton Chops and the golden yellows of Biryani, every plate in India becomes a stage for a unique celebration of colours and not just on Holi.
MDH Spices
MDH has added flavour to the Holi festivities this year with its range of traditional products. To enhance the celebrations, MDH is promoting its refreshing sharbat and thandai, perfect for cooling down after the energetic revelry.
boAt
boAt and Swiggy Instamart have teamed up with actor Veer Pahariya for a fun Holi video. In the clip, Pahariya shows off his popular “Rang” dance move as friends and strangers encourage him to dance. A waiter serving thandai, an elderly couple making a reel, and others join in on the trend. When a friend tries to feed Pahariya a gujiya but misses while doing the dance move, Pahariya hopes to turn things around. To lift the mood, boAt speakers are ordered from Swiggy Instamart.
Anmol Industries
Anmol Industries’ Holi campaign, #HarPalAnmol, spreads awareness about vitiligo. Created by Meraqi Digital, the ad shows a 7-year-old girl who feels shy because of her vitiligo. However, her confidence grows when another child invites her to join the Holi celebrations.
Simpolo
Simpolo Tile’s Holi campaign, Jamm ke khelo. Tile hai Simpolo, made with Sideways, highlights the common struggle between RWAs and festive celebrations. The ad begins with a society’s Secretary complaining about the mess Holi creates. He mentions the cleaning staff’s trouble in removing colours and the risk of people slipping while playing. However, his worries fade when he discovers Simpolo tiles, which are non-slippery and easy to clean.
JSW Paints
JSW Paints’ Holi campaign, Sound of Colour, mixes music and visuals, where colours create unique sounds. In partnership with Songdew, the campaign features one-minute music videos, each highlighting a different colour from JSW Paints’ collection. Independent artists like Kabir Cafe, EPR Iyer, Madhur Sharma, and Raghu Dixit created the tracks, each capturing the emotions linked to a specific colour.
V-Guard
For Holi, V-Guard Industries released a film that encourages people to forgive, reconnect, and strengthen relationships. The story follows a young boy excitedly waiting for his father’s monthly visit, granted by the family court for just half a day. Amidst the Holi celebrations, the separated couple reflects on their shared memories—both the happy moments and the struggles that led to their split. Moved by emotions, they choose to let go of their differences and embrace the spirit of Holi.
Edelweiss
Edelweiss Mutual Fund has launched a Holi campaign called SochSeAage, as part of their Investor Awareness Program (IAP). The campaign urges parents to secure their children’s future through early investments with Minor Folios. The film tells the story of Amit, a young boy who dreams of playing football but feels left out because he doesn’t have the team jersey. In an act of inclusion, his friends cover themselves in Holi colours, making everyone look alike and allowing Amit to join the game.
Pocket FM
The audio series platform has roped in viral internet sensation Dhinchak Pooja to drop a Holi anthem. With its new campaign, the platform is tapping into a cultural moment to spark a fresh conversation about quality entertainment. Pocket FM has taken the viral rap sensation Dhinchak’s energy and given it a whole new spin, creating a fun, catchy Holi anthem that’s addictive in the right way.
lendingplate
lendingplate, a digital lending platform under Unifinz Capital India (UCIL), has launched its latest Holi campaign, Khushiyon Ke Rang Bina Rukawat Ke. As a part of the Holi celebrations, lendingplate has released an emotional yet uplifting digital film featuring a grandmother and her grandson reminiscing about past Holi celebrations. The young boy listens to his grandmother’s tales of how his late grandfather used to bring the entire village together to celebrate the festival with grandeur. Curious and inspired, the boy questions why they don’t celebrate Holi in the same grand way anymore.
Nova Dairy
Nova Dairy has brought an extra splash of joy to Holi this year with its exciting #SipTheHoliMagic digital campaign. To celebrate the festival of colours, flavours, and the richness of dairy, Nova Dairy has invited participants to take part in two exciting contests and stand a chance to win exclusive hampers, festive gift vouchers, and a special feature on Nova Dairy’s pages.
