The Advertising Standards Council of India (ASCI) is all set to host the International Council for Advertising Self-Regulation (ICAS) Global Summit—ICAS Global Dialogues 2025, from March 17 to 19, 2025, in Mumbai.
This is the first time the summit will be held outside Europe and the US, reinforcing India’s growing role in global advertising conversations.
The by-invite-only event will bring together self-regulatory leaders from 16 countries as well as international advertising associations, regulators, and Indian industry leaders, hereby underscoring ASCI’s contributions in shaping global thought on responsible advertising and evolving standards.
Besides sessions on pressing global advertising issues related to self-regulation, the three-day summit will include:
- The ICAS Global Self-Regulation Awards (17th March) celebrate the most creative, impactful, and innovative initiatives by SROs worldwide.
- Convening of the newly formed ICAS Think Tank. This will be followed by a compelling panel discussion, which is part of the inaugural ICAS Think Tank discussion. Besides ASCI, Hindustan Unilever, Marico, Cipla Health, and Kenvue are also founding members of this global think tank.
- An industry session ‘Tomorrow’s Regulation Today’ (18th March) that shines a light on emerging areas of consumer vulnerability and how advertising regulation can address them.
- ASCI Academy’s Global Adda (19th March) will see the release of two key pieces of research: ‘Manifest: Masculinities Beyond the Mask,’ the study of the representations of masculinity across media, and ‘AdNext: The AI Edition.’ exploring the intersection of AI and advertising. These will be followed by various expert conversations on these subjects. This event will bring together over 250 attendees, including global self-regulatory organisation (SRO) leaders, regulators, subject matter experts, industry leaders, marketing and compliance professionals, and academia.
Some of the confirmed speakers at ICAS Global Dialogues 2025 include:
- Shri Abhishek Singh, Additional Secretary, The Ministry of Electronics and Information Technology (MeitY)
- Devdutt Pattanaik, Mythologist, Author and Speaker
- Michael Todd, Global Director, Industry Relations, Google
- Guy Parker, Chief Executive, UK Advertising Standards Authority & President, ICAS
- Mary K Engle, Executive VP-Policy, BBB National Programs, USA
- Mohan Jayaraman, Partner, Bain & Company
- Dipanjan Chaudhuri, Head of Industry Relations, Asia Pacific at Google
- Paromita Vohra, Filmmaker and Writer
- Kunal Guha, Director, Privacy (Chrome & Android), Google
- Shelly Kohli, Chief Legal & Compliance Officer, United Breweries Ltd.
- Ruchira Jaitly, CMO, Diageo India
- Anila Vinayak, CMI Director, Unilever
- Sameer Chugh, Chief Legal Officer, Games24x7
- Arvind Mohan, Founder & Managing Partner, Religious Brands
With participation from government officials, industry leaders, and ASCI members, the ICAS Global Summit 2025 aims to foster international collaboration and drive progressive, ethical, and future-ready advertising practices.
That said, the events have been supported by Diageo India, Hindustan Unilever Limited, Google, United Breweries, MakeMyTrip, Games 24X7, Khaitan & Co., and Lexplosion.
Commenting on the development, Manisha Kapoor, CEO and Secretary General, ASCI, said, “Hosting the ICAS Global Summit in India is a proud milestone for ASCI and the Indian advertising industry. We look forward to collaborating with global experts and gaining insights that will help us navigate new complexities while strengthening consumer trust.”
To this, Partha Sinha, Chairman, ASCI, added, “The timing of this summit is crucial as AI and other technologies rapidly reshape advertising. Bringing global perspectives together will help us collectively design forward-looking approaches that balance innovation with responsibility.”
