Nutrela Nutrition, a nutraceutical brand under Patanjali Foods, has appointed Bollywood superstar and fitness icon Shahid Kapoor as its new brand ambassador.
Known for his unwavering dedication to health and his transformative fitness journey, Kapoor, as per the brand, perfectly embodies Nutrela’s mission of promoting holistic wellness and balanced living.
That being said, his influence and commitment to fitness is believed to inspire millions to embrace Nutrela’s safe and natural nutraceutical solutions as this partnership underscores the brand’s commitment to revolutionise the role of nutraceuticals in daily life and inspire individuals to prioritise their health and wellness.
Developed by Patanjali Foods (formerly Ruchi Soya Industries), Nutrela Nutrition offers what is believed to be India’s most certified and advanced range of bio-fermented and clinically tested nutraceutical products which are basically the vegetarian alternatives to chemical- and animal-based nutraceuticals.
These alternatives, as per the brand, effectively address the challenges posed by modern lifestyles—such as poor eating habits and the side effects of chemical-laden medicines and that being said, with the promise of “Balanced, Natural, & Healthy Nutrition,” Nutrela’s products provide solutions to combat lifestyle disorders and promote overall well-being.
Commenting on the collaboration, Sanjeev Asthana, CEO, Patanjali Foods, said, “Patanjali Nutraceuticals works with a fitness-first approach, focusing on balanced nutrition and holistic health. Consumers of Patanjali Nutraceuticals are individuals who accord top priority to their fitness and wholesome wellness. This ensures continued improvisation in their personal and family health metrics. We have chosen to partner with Shahid Kapoor, who qualitatively manifests our brand’s key attributes, persona, and values. The Nutraceutical range of products is equally consumed for the best results in mental agility, also a key facet of Shahid’s personality.”
