A leading name in the global food industry and parent to India Gate Basmati Rice- KRBL has appointed Virender Singh Rana as its new Assistant General Manager- Media and Brand Experience.
Aimed at driving KRBL’s growth trajectory and elevating brand engagement to foster deeper customer connections, KRBL is now poised to seize new opportunities and ensure sustained success in an evolving market landscape with Rana’s appointment.
Bringing over 17 years of experience in media planning, brand strategy, and creating impactful campaigns for sectors including FMCG, e-commerce, healthcare, and lifestyle, Rana is known for his innovative approach and playing an instrumental role in designing strategies that align with business objectives while maximizing ROI.
Additionally, he has also earned a good reputation for his data-driven decision-making as well as fostering impactful collaborations that yield measurable results by executing impactful campaigns across various business verticals.
Commenting on the development, Kunal Sharma, Head of Marketing and Business Head, Modern Trade and Ecommerce, KRBL, said, “We are excited to welcome Virender to the KRBL family at a time when the brand is charting bold new paths. With an expanding product portfolio and ambitious growth plans, his expertise in media strategy and market analytics will be instrumental in shaping our future. Virender’s forward-looking approach ensures that every media investment delivers maximum impact, creating unique opportunities that align seamlessly with our vision. As we focus on crafting transformative brand experiences, his leadership will be key to driving innovation and deepening connections with our consumers for years to come.”
