In a first, Collective Artists Network has collaborated with popular comedy duo- Funcho’s Co-Founders Dhruv Shah and Shyam Sharma to launch a new creative brand solutions company- Not Funny.
Specialising in content-first solutions and focusing on scripting, talent representation, and consultation for brands, the new company will be led by Collective’s CEO Mihir Surana.
This development comes at a time when digital content is becoming increasingly integral to brand engagement.
Hence, aiming to revolutionize brand storytelling through the lens of comedy whilst having a strong focus on both fictional and non-fictional content, Not Funny is poised to stand out by combining Funcho’s signature style of relatable humour with cutting-edge brand solutions
Known for their viral sketches and comic timing, the Funcho duo have built a loyal fanbase of 39.7 lakh YouTube subscribers and over 2.8M Instagram followers.
As per Collective, what played a pivotal role in facilitating this new venture was its creator marketplace- Big Bang Social, whose vast ecosystem of creators, brands, and storytellers will be leveraged by Not Funny in its bid to redefine how comedy can be integrated into both digital and traditional media strategies, right from scripting stage to creative consultation and talent suggestions.
That being said, Not Funny will also cater to brands looking for innovative content strategies by leveraging Funcho’s expertise in real-life inspired comedy and applying it to brand storytelling in order to move the needle on its mission to infuse humour into brand communications, creating highly engaging and relatable campaigns.
Commenting on the launch of the same, Sudeep Subhash, Co-founder and Chief Revenue Officer, Collective Artists Network, said, “Funcho’s relatable humour and genuine connection with their audience make them the perfect partners to lead this venture. Not Funny represents our collective ambition to blend creativity, humour, and strategic brand solutions that speak directly to modern consumers.”
To this, Dhruv Chitgopekar, Co-founder, Collective Artists Network, added, “We have always strived to be at the forefront of connecting creators and brands in innovative ways. With Not Funny, we’re pushing the envelope even further, creating a space where humour becomes a powerful tool for brand storytelling and audience engagement.”
Furthermore, the Funcho Co-Founder duo- Dhruv Shah and Shyam Sharma, also mentioned, “Not Funny is dedicated to closing the gap between brands and their audiences. By creating captivating, humorous content, we make branded messaging enjoyable and relatable, ensuring meaningful connections.”
