In a bid to move the needle on its mission to become the Global No.1 Working Capital Technology Platform, Veefin Group has onboarded Discontent Designs’ Founder and CEO, Saurabh Kanwar as its new Chief Brand and Marketing Officer (CBMO).
Leveraging his extensive media and marketing experience of 25+ years which includes his stints at a slew of companies like Discontent Designs, Kleinetis Datasports, ATKT.in, Kommune India, Flarepath: Ephimeris Content Labs, Nex-sales Solutions, Star TV Networks, Radio City, Walt Disney Television, MTV Networks, JWT and Wipro amongst others, Kanwar, in his new role at Veefin Group, will focus on elevating the company’s brand presence and driving innovative marketing initiatives.
Known for his skills and innovations in brand and content solutions, he is positioned to lead Veefin Group’s brand strategy, amplify its brand identity, create powerful narratives and expand its influence across markets.
In addition to onboarding Kanwar, Veefin Group has also onboarded Gitesh Karnik as its new CHRO.
Speaking on his appointment, Saurabh Kanwar, CBMO, Veefin Group, said, “To play a part in the journey of one of the fastest growing groups, at one of the most exciting times in the fintech space: what a thrill! Veefin, made in India and branded for the world, is poised to transform financial services across international markets. Innovative marketing and branding will help accelerate our mission.”
To this, Raja Debnath, Chairman and Co-Founder, Veefin Group, added, “We are glad to onboard Saurabh and Gitesh to our leadership team. Their extensive experience and proven track record in their respective fields will be imperative as we continue to innovate and expand our offerings across the ecosystem. With these appointments, we are further strengthening two key pillars of our growth – the brand, and talent.”
