Lectrix, the e-mobility arm of SAR Group, has unveiled a new logo that symbolises the brand’s evolution and its commitment to innovation, sustainability, and performance.
This transformation marks the beginning of Phase 2 for Lectrix as it aims to redefine the EV landscape.
The new logo, bathed in a dynamic red hue, speaks volumes about the brand’s passion, zeal, and action-oriented approach. Red embodies the drive that fuels Lectrix’s journey, representing the heart and soul behind every breakthrough. At the centre of this new identity are two boomerangs, intertwined to symbolise the dynamic balance of power and innovation that propels the brand forward. Together, they represent the company’s precision in driving sustainable mobility into the future, the brand clarified.
As the brand readies itself to enter a new era of electric vehicles, the logo represents its rejuvenated spirit, unwavering confidence, and readiness to tackle the challenges of tomorrow, as per the brand. The themes of “Passion”, “Power”, and “Innovation” are at the core of this transformation, resonating with the values of Lectrix.
The identity shift also creates a sense of intrigue and anticipation, with Lectrix all set to launch their new product soon.
Commenting on this, Pritesh Talwar, President, EV Business, Lectrix EV, said, “We take immense pride in leading the innovation for EV solutions in India. This new logo is a powerful statement of who we are and where we’re headed. The bold red reflects our passion for creating cutting-edge solutions, while the boomerangs symbolise the innovative synergy that drives us forward. As we step into this new phase, our commitment to delivering unmatched performance and sustainable mobility remains steadfast.”
