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Bringing Together The Expertise Of Ekino & Think Design, Havas CX Expands Into Southeast Asia With Singapore Launch

MM Desk by MM Desk
November 13, 2024
in Advertising
A A

With a network spanning 18 major Havas Villages worldwide- including hubs in London, Paris, New York and Mumbai- Havas CX, the global customer experience network of Havas, has now expanded into Singapore in a bid to strengthen its presence across Southeast Asia.  

Bringing together the UI/UX and experience design expertise of Think Design and technology and digital transformation specialist- Ekino which has been operating in Singapore since 2017, the expansion of Havas CX into Singapore will be jointly led by Deepali Saini, CEO of Think Design, and Rowena Bhagchandani, CEO of BLKJ Havas, who will continue to report into Rana Barua.

Aiming to create a seamless brand experience through the integration of creativity, design, and technology, Think Design will work closely with BLKJ Havas, supported by Ekino’s robust tech capabilities to deliver innovative, impactful solutions that enables brands to better engage with their audiences.

Commenting on the development, Rana Barua, Group CEO,  Havas India, Southeast and North Asia (Japan and South Korea), said, “Expanding our CX capabilities in Southeast Asia, with Singapore serving as the strategic hub, is a key part of our broader Converged growth strategy in the region.”

“While we establish a robust UI/UX design capability through Think Design, in the coming months, we’ll be introducing more of Havas CX Network’s services into Southeast Asia—reinforcing our commitment to delivering transformative customer experiences in one of the world’s most dynamic digital economies,” he added.

Adding to this, David Shulman, Global CEO, Havas CX Network, said, “As brands seek to create deeper, more meaningful connections with their audiences, the need for seamless, integrated experiences has never been greater. By expanding our CX capabilities in Southeast Asia, starting with Singapore, we are reinforcing our dedication to customer-centric innovation throughout the region, providing solutions that resonate with audiences at every step of their digital journey.” 

Furthermore, Deepali Saini and Rowena Bhagchandani also mentioned, “We are excited to integrate our CX capabilities into the region, positioning Singapore as a leading hub for digital innovation to drive significant growth across the region.”

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