Goldmine Advertising has secured the social and digital media mandate for Canara Bank, a public sector bank headquartered in Bengaluru. With this partnership, the agency will be responsible for elevating the bank’s digital presence, connecting with audiences in a deeper way, and building a stronger rapport with younger demographics, positioning it as a forward-thinking leader in the digital space.
As part of this partnership, the agency will spearhead the development and execution of comprehensive social media strategies to ensure that the bank’s digital presence resonates with today’s banking consumers. Their responsibilities include strengthening its presence, visibility, and engagement across key social media platforms such as Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube.
Beyond content creation, the agency will focus on building an engaged community and driving online reputation management while implementing SEO strategies to keep the bank competitive in the ever-evolving digital landscape. The agency’s role is critical as digital platforms become an increasingly important channel for customer engagement.
With specialisation across the BFSI sector, for brands like Indian Bank, Union Bank of India, Bank of India, Punjab National Bank, Bank of Baroda, Exim Bank, J&K Bank, Central Bank of India, Bank of Maharashtra and many others, Goldmine brings the expertise needed to drive Canara Bank’s digital transformation evolution.
Speaking on the development, Pratik Singla, CEO, Goldmine Advertising, said, “Canara Bank is a prestigious legacy brand with a nationwide reach. This partnership strengthens our BFSI portfolio and presents an exciting opportunity to leverage our expertise to enhance their social media presence. Our teams are excited to craft impactful campaigns and push creative boundaries with our in-house content studio and digital media experts.”
