fbpx

Add Your Heading Text Here

Add Your Heading Text Here

Croma Elevates Shibashish Roy To Chief Executive Officer

Infiniti Retail, a consumer durables and electronics retailer under the Tata Group, operating the 'Croma' brand, has elevated Shibashish Roy as Chief Executive Officer (CEO), effective November 18, 2024. The decision is an outcome of the succession planning process in the organisation with the retirement of the present MD and CEO, Avijit Mitra in March 2025.

| Published on November 7, 2024

Croma Elevates Shibashish Roy To Chief Executive Officer

The Board of Infiniti Retail, part of the Tata Group and one of India’s leading Consumer Durables and Electronics retailers operating under the brand name ‘Croma’, has elevated Shibashish Roy as the Chief Executive Officer (CEO) with effect from November 18, 2024.

As per the Company, the decision is an outcome of the succession planning process in the organisation with the imminent retirement of the present Managing Director and CEO, Avijit Mitra in March 2025. Mitra will continue to be on the Board of the company as Managing Director until his retirement.

Roy presently serves as the Deputy Chief Executive Officer of the Company overseeing critical areas like Store Operations, eCommerce, Marketing, Buying, Merchandising, Services and Technology.

Commenting on the development, Naveen Tahilyani, Chairman, Infiniti Retail said, “I thank Avijit Mitra for his invaluable contribution over the last many years, and, in particular, the last nine years as CEO. He has done a remarkable job in expanding revenues, building the team, putting in place operational processes and growing the footprint with a vast network of stores across India.”

“Today, Croma is amongst the top 3 electronic retailers in the country and is well-positioned for further growth. The appointment of Shibashish Roy is opportunely timed to ensure that he can continue building on the growth trajectory of the Company for the next fiscal and beyond. Shibashish is a committed and passionate leader who has been spearheading the efforts on Croma’s omnichannel journey with a clear focus on strengthening the brand affinity and enhancing the customer experience. I am sure this is the start of an exciting phase of profitable growth for the company. I wish the team the very best,” he added.

Interested in getting all the latest news from the world of Marketing, Advertising and Startups? Subscribe to our Scoop by Marketing Mind newsletter so that you don’t miss any updates.

Related Posts

Mock
Mock

Latest

Mock