After being associated with McCann Worldgroup for a year as SVP and Head of Strategic Planning at the agency’s Mumbai office, Mitali Srivastava Hough, has now called it a day at the agency to take up the position of Mentor/Founder at The Equal Agency.
With over 25 years of experience, she has worked with agencies like DDB Mudra, Ogilvy & Mather, Famous Innovations, and TBWA India in the past.
In fact, she was one of the first planners in Indian advertising to co-found an agency, Utopeia Communicationz, followed by another venture, Equal, specializing in CSR solutions.
That being said, having parted ways from McCann Worldgroup to explore new ventures and in addition to her consultancy work, Hough kept her future plans intentionally enigmatic yet hinted at her intent to mentor her creative consultancy- The Equal Agency and continue advising various other agencies.
Furthermore, she also revealed that she is now diving into a collaboration with musical maestro AR Rahman, where she will be contributing as a writer on a major project that is an amalgamation of creativity and technology.
This partnership, along with her other ventures, marks a new phase in her career, where she will continue to explore the intersection of creativity, strategy, and passion in new and unexpected ways.
“I am deeply grateful for the experiences and relationships I’ve built at McCann. My time there was short but I got the opportunity to work with Prasoon Joshi and some incredible talent and clients across various industries. As I look ahead, I feel a sense of excitement to push my boundaries further. It’s the right moment to explore new horizons, take on new challenges, and pursue my passions in ways I haven’t yet imagined. I look forward to continuing my journey through mentoring and consultancy work, and I’m eager to bring my energy into new collaborations,” she said.
