In a bid to strengthen its Mumbai operations, Social Panga, the integrated creative and digital marketing agency which is now a part of LS Digital, has appointed Ogilvy’s Ketki Karandikar as its new Senior Creative Director.
In her new role at Social Panga, she will be responsible for driving the creative vision, developing innovative campaigns and enhancing brand storytelling to deliver impactful results for clients.
Additionally, she will also play a vital role in mentoring and nurturing the agency’s creative talent.
Before joining Social Panga, Karandikar worked as an independent Senior Creative Director after serving a similar role at Ogilvy Mumbai between January 2020 and September 2023
In the past, she also worked with Network Advertising, Publicis, Leo Burnett and McCann Worldgroup.
Bringing over 15 years of experience in the creative and digital space, she holds a diverse and rich background in creative strategy, design and branding and has worked on a slew of brands like Colgate Palmolive, Pampers, Mondelez, Stayfree, Marico just to name a few.
Speaking on her appointment, Gaurav Arora, Co-Founder, Social Panga, said, “Ketki brings a wealth of creative experience from her time in the mainline industry, seamlessly aligning with the ecosystem we are building. Her approach is a perfect blend of creativity and media-focused marketing, which fits right into our vision. With Ketki on board, our integrated marketing strategy will gain new momentum, and her expertise will further elevate the capabilities of our in-house production team.”
To this, Karandikar, added, “As the boundaries of online and offline advertising are fast blurring, Social Panga offered me a fresh perspective to explore. It is always exciting to work with likeminded people and I am looking forward to this new chapter in my career. At Social Panga the energy and enthusiasm are contagious and I cannot wait to use all my learnings and experience to lead the team towards greater success. Keep an eye on us as we are about to take some fun Pangas.”
