Recognising that real work is always rooted in an elaborate client brief and is ultimately released through a carefully crafted media plan, Asian Federation of Advertising Associations is all set to celebrate exceptional work across Asia’s top 10 advertised categories at the AFAA Brilliance Awards 2024.
Nominated by advertising agencies and brands within the industry, the same will highlight the brilliance in categories such as Automotive and Accessories; Banking, Insurance and Finance; Consumer Durables and Electronics; Food and Beverages; E-commerce and Online Services; Fashion and Personal Care; Pharma, Hygiene and Wellness; Real Estate and Furnishing; Telecom and Technology; and Travel, Tourism and Hospitality.
The jury for the same comprised:
- Ajay Kakar, Adani Group, India
- Jae-Yul Sun, KT Corp (Korea Telecom), Team Leader (of Digital Content Team), Korea
- Cindy Lin, Executive Co Director of Sustainability and Corporate Communications Division, Fubon Financial Holdings, Taiwan
- Aly Mustansir, Brand Consultant and Trainer, Pakistan.
The winners of the first edition of the AFAA Brilliance Awards will be presented their trophies at an online event on October 28, 2024, which will take place at 3 pm in South Korea, 2 pm in Malaysia/Taiwan, 1 pm in Vietnam, 11.30 am in India and at 11am in Pakistan.
Announcing the same, Srinivasan Swamy, Chairman, Asian Federation of Advertising Associations (AFAA), said, “The Brilliance Awards are for hard working advertising that truly builds great brands. The response to the inaugural edition has been very good. We received some 72 entries from across Asia for the ten categories that were selected as per highest advertising spends. These were judged by an elite Pan Asian jury of senior advertisers who have themselves contributed to building brands across geographies. The online presentation, a first of its kind for AFAA should have an audience representative of this diverse continent.”
