Looking at the exponentially expanding sport industry in India with sectors like sports management and marketing experiencing significant growth and change and the growing need to build a dynamic sports culture, Tribes Communication has now launched Tribes Sports.
The newly launched business unit will be spearheaded by Ambika Sharma, who in her current role at Tribes Communication has been leading key businesses for the organisation.
As per the integrated marketing and communications agency, increased spending on media, endorsements and sponsorships, rising importance of technology and data, coupled with the rise of sports leagues are some of the driving factors behind the immense growth opportunities in sports management, making sports go beyond just being an active platform for marketing or creating branding opportunities for corporates but actually be focused on creating value for fans across the country.
It was in the aftermath of recognising this changing face of the business of sports that Tribes Communications set up its new venture- Tribes Sports, a sports marketing and management business unit which focused on delivering comprehensive strategies that cater to every facet of the sports ecosystem.
“In the world of sports, partnerships are the heartbeat of success and elevate not just teams and athletes, but entire communities. Tribes Sports is a comprehensive sports marketing and management vertical that provides a wide range of services across the sports and entertainment sectors. From league development to athlete representation, the venture will focus on fostering growth, engagement, and long-term success, all while delivering value to stakeholders and the fraternity,” the agency mentioned in a press note.
That being said, Tribes Sports, as per Tribes Communications, will offer a wide array of services, which include providing strategic counsel to sports organisations, clubs, and athletes on business development, performance enhancement, and brand building to sports league and franchise development.
And leveraging its industry expertise, the vertical will focus on live entertainment and event and hospitality management, curating distinct and nouvelle sports concepts to engage fans and stakeholders in impactful experiences.
Furthermore, via services like player representation, and sports asset management and marketing, it will enable sports brands to maximise their value and reach by augmenting through innovative storytelling and brand focused communication strategies.
The expansive services, as per Tribes Communication, will also include sponsorship and media rights distribution, which will focus on securing partnerships with brands and businesses for sponsorship deals, to enable clients to expand their visibility through branded collaborations.
“Sports investment consulting, which focuses on advising investors on effectively allocating capital within the sports industry and assisting clients identify opportunities in teams, leagues, facilities, media rights, and related industries like fitness and sports tech is another key service on offer in addition to helping organizations monetize their intellectual property,” the agency mentioned.
Given that the business of sports is rapidly changing, Tribes Sports aims to become a game-changer in the sports industry with its diverse portfolio that goes beyond conventional marketing solutions.
“By integrating sports strategy, technology, and fan engagement, Tribes Sports is ready to transform the way sports properties, teams, and athletes operate and grow. The new venture is poised to create meaningful connections between brands and the sports community, ensuring long-term value creation and fan loyalty and building a sports culture that is dynamic, immersive and inspiring,” the press note highlighted.
Commenting on the launch of Tribes Sports, Gour Gupta, Chairman and Managing Director, Tribes Communication, said, “We are happy to embark on this new journey and incredibly proud to expand our services as Tribes Sports, empowering brands to discover exciting marketing opportunities through our specialized offerings. Tribes Sports is a natural extension of our goal to push boundaries and create meaningful connections between brands and their audiences. With our expertise in integrated marketing communications solutions, we look forward to setting new benchmarks in India’s growing sports ecosystem.”
“At Tribes, we believe in giving a platform for growth to our own people within the system. Ambika brings with her tremendous passion, experience and a zeal to deliver the best. We believe that her tenacity to fight against all odds, and her hunger to go beyond the ask, makes her the perfect fit to lead this new initiative. We are confident that her dynamism and determination will be paramount in helping us in our growth,” he added.
Speaking about the new venture launch, Ambika Sharma, Head of Tribes Sports, mentioned, “The sports industry is one of the most dynamic sectors in the world today. With the launch of Tribes Sports, we are leveraging our extensive marketing expertise to support sports, clients, athletes, and brands in achieving global success. Long-term partnerships and sponsorships will be vital in fostering deeper connections and building brand loyalty. Our goal is to bring a fresh level of innovation and strategic thinking to sports marketing and management, ensuring our clients stay competitive in this fast-paced environment. I am thrilled about this new role and grateful to Tribes for trusting me to lead this business unit.”
