Being on a mission to support the global creative community, one of the world’s foremost nonprofit organisation- The One Club for Creativity has inducted Rajdeepak Das, CCO, Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia, to its International Board of Directors for a period of three years.
Joining him in The One Club’s International Board later this month is Sompat Trisadikun, CCO, Grey Thailand.
As per The One Club for Creativity, the members of its International Board of Directors are responsible for providing input and feedback on the club’s ongoing global programming, supporting The One Show and ADC Annual Awards in their region, elevating the annual Global Creative Rankings, connecting the club with advertising and design universities and schools, and recommending outstanding candidates to serve as awards judges.
Known to be a firm believer of the fact that the true potential of creativity and technology is finding human-centric solutions for the biggest brands and having cultivated a distinctive reputation for himself over the years for driving impactful innovations for some of the country’s iconic brands, Das shares the opinion that creativity is the currency for developing nations and therefore his work has also demonstrated that in the past couple of years.
That being said, his unprecedented work on brands like P&G Whisper (Missing Chapter) and PepsiCo Lays (Smart Farms) has facilitated change in the age-old Indian education system and enabled the world’s largest school program for girls and revolutionised farming with the help of AI to increase food security for the country, respectively.
Currently at Publicis Groupe, he and his team are currently working with some of India’s largest brands to deliver high-impact solutions for gender ergonomics for farming, water sustainability, girl child education, healthcare, female hygiene and more.
Furthermore, his Humankind approach to creativity has also led Leo Burnett India to win multiple Grand Prix and awards at prestigious shows including The One Show, Cannes Lions, D&AD and Spikes Asia.
Sharing his views on being inducted to The One Club For Creativity’s board, Das, CCO, Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia, said, “The One Club’s International Board of Directors is a platform with immense responsibility where great minds come together to chart the future narrative for the industry.”
“As part of the board, I am looking forward to the opportunity to nurture the next generation of talent to make creativity more impactful,” he added.
