About 10 days back, Santosh Hegde, Head of Marketing, Atlys, took to LinkedIn to begin his search for a ‘young and hot’ agency partner who ‘just gets it’ for the global visa platform’s launch campaign. And having called an open pitch himself, it was only a matter of time that his inbox was filled with over 200 odd participants.
Of these, what caught his attention and emerged victorious was Bodhisatwa Dasgupta aka Bo’s indie advertising and content agency- The Voice Company.
The result? The Voice Company has now secured the project for itself.
Also Read: Atlys’ Santosh Hegde Searches For ‘Young’ & ‘Hot’ Agency For Visa Platform’s Launch Campaign
Wonder why?
“The turnaround was super quick. The creative strategy & platform was spot on. The clarity of thought was brilliant. And now we’re in the process of executing the thought, with the campaign hopefully out in a few weeks!” elaborated Atlys’ Hegde in his LinkedIn post.
Sharing his side of the story on a platform he literally lives and breathes on- LinkedIn, Bo mentioned, “Being shortlisted out of 200? That’s humbling by itself. But being picked as the agency that won the account? Calls for a party.”
That being said, he also pointed out what made the creative pitch easy was the one thing agency people find most complicated many a times- ‘The brief.’
“All the agencies that participated, if you’re reading this, you know what I’m talking about. It was clear, to the point, none of that ‘we want this and also want that’ nonsense. As a creator, I couldn’t have asked for a better brief, or a better marketing partner,” he concluded.
