At the Effie Asia Pacific 2024, creative agency network- Ogilvy clinched the title of ‘Agency Network of the Year’ and India’s very own independent creative agency led by Naveen Talreja and Kawal Shoor– The Womb winning the title of ‘Independent Agency of the Year’.
Held at the Four Seasons Hotel in Singapore, the coveted gala saw 88 winners beat out the competition to clinch 1 Grand Effie, 15 Golds, 29 Silvers and 43 Bronzes.
These winners emerged across 10 territories, with India leading the winner’s table with 34 Effies, followed by Australia with 15 Effies, and New Zealand close behind at 13 Effies.
Dominating the competition across several categories, Til It’s Done by Ogilvy Melbourne bagged 3 Golds, 1 Silver, and the coveted Grand Effie.
While it was Ogilvy who held onto the top honour- ‘Agency Network of the Year’ for the sixth year in a row, running with 6 Golds, 7 Silvers, and 14 Bronzes coming out from Australia, China, India, Thailand, Singapore, and South Korea; The Womb Communications was crowned ‘Independent Agency of the Year’ for the second time in a row.
Additionally, The Matilda’s work with Football Australia drummed up support for the national football team amidst languishing interest through conveying their grit and tenacity towards making their mark at the FIFA Women’s World Cup, and also aided them in claiming the title of ‘Agency of the Year’ for the first time.
That being said, Football Australia and The Matildas walked away with ‘Marketer of the Year’ and ‘Brand of the Year’ for their success in the Til It’s Done campaign, marking the first time that a sports-based brand and marketer has made its appearance in the special awards.
Commenting on the development, Tze Kiat Tan, 2024 Awards Chairperson, said, “The APAC Effie Awards provide a platform not only for recognizing outstanding work but also for inspiring our industry to strive for excellence as marketers. Winning an Effie is proof that you have delivered results and made an impact in our highly competitive and diverse landscape. Congratulations to our winners on this remarkable achievement and for setting a new standard for marketers in our region.”
In addition to this, this year’s Special Awards winners, based on the total calculation of points accumulated by each winner and finalist, included:
To view the full list of winners, click here.
Concludingly, all winners and finalists will be accorded points towards the 2024 Effie Index, which ranks the most effective agencies, marketers, and brands globally and will be announced in 2025.
