Vinod Cookware, a cookware brand, has acquired Healux International, a Bangalore-based start-up consumer brand in the cookware and healthy lifestyle segment. With this acquisition, the brand aims to expand its existing B2C reach across India.
An acquisition like Healux International will help the brand achieve this by pairing renowned and trusted Indian premium craftsmanship and top-tier marketing efforts with a contemporary, robust female entrepreneurial sales network, which includes over 60 branch franchises and 20,000 sales consultants (90% female) for direct B2C reach. For Healux International, this acquisition will open doors to advanced facilities and a wider distribution network, further accelerating their growth and market penetration.
The acquisition is expected to close by the mid-second quarter. Once the acquisition is complete, Vinod Cookware India will have a 51% shareholding in Healux International. The brand will be managed by a joint board of directors with a 4:3 directorship composition.
Other than the management body, there will be no major impact on Healux International’s existing mode of functioning. The current product lines, distribution channels, and customer base will remain intact and will be enhanced by taking advantage of Vinod Cookware’s existing customer base.
David Stanley, Founder and Managing Director of Healux International, said, “We are thrilled to partner with the esteemed legacy brand Vinod Cookware, a company with a rich 62-year history. This strategic alliance will enhance the stability of Healux’s current sales operations while accelerating our expansion into new markets, establishing innovative distribution channels, and offering a wider range of Kitchenware products. Healux Leadership can now benefit from the strategic guidance of Sunil Agarwal, MD of Vinod Cookware, a veteran leader in the cookware and kitchenware industry. This collaboration positions Healux International on a trajectory to emerge as one of the top 5 Premium Cookware and Kitchenware brands in India.”
Sunil Agarwal, Director, Vinod Cookware, said, “As we join forces with Healux International, we are eager to embark on this exciting new chapter and leverage the synergies between our organizations. This strategic acquisition marks a significant milestone for us, as we embrace the opportunity to harness Healux’s direct-to-consumer network, enhancing our ability to connect with customers on a more personal level. By utilizing our vast production facilities to manufacture waterless and fatless cookware made from AISI 304 Surgical Stainless Steel, we are expanding our reach to redefine the culinary experience for households across India. This partnership underscores our shared values of promoting healthy living, sustainable consumption, and delivering innovative solutions that exceed customer expectations. We are poised to elevate the cookware industry to new heights, setting a new standard for quality, convenience, and customer-centricity.”
