Ferns N Petals (FNP), a gifting platform, has collaborated with actor Sumeet Vyas for its latest video around Raksha Bandhan. From ‘you cannot use my charger’ to ‘I would fight the world for you’ sibling dynamic is quite versatile, and using this sentiment FNP has weaved their latest ad film.
Ahead of Raksha Bandhan, the brand has urged brothers to go beyond ‘shagun ka lifafa’ this time.
In the video, Vyas recounts his playful sibling dynamic in his own unique style. His sister always manages to find unique ways to make him feel “small” with her thoughtful Rakhi gifts. Struggling to find equally special return gifts, he is directed to FNP.com as the perfect solution. The video showcases his genuine amazement at the variety of Rakhis and gifts available on the platform, urging brothers to go beyond the conventional “shagun ka lifafa” and put more effort into their Rakhi gifting.
With its lighthearted tone, the video positions FNP.com as the ideal platform for thoughtful and convenient Rakhi shopping and gifting. It highlights how love is intertwined with friendly banter among siblings.
In the ad film, Vyas advices all brothers and sisters, “Go beyond the usual and make your Rakhi truly special with thoughtful gifts from FNP.”
Link to the video –
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Commenting on the collaboration, Avi Kumar, Chief Marketing Officer, FNP, shared, “Our collaboration with Sumeet Vyas beautifully mirrors his own experience with the brand, bringing authenticity and relatability to the narrative. Through his unique portrayal, we capture how modern siblings express their deep connection through a delightful mix of banter and genuine care, reimagining Rakhi for today’s generation while honoring its timeless spirit.”
