One of the iconic brands owned by FMCG major- Zydus Wellness- Complan has entered into the ayurvedic drink segment with the pilot launch of Complan Immuno-Gro in Tamil Nadu.
Scientifically designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro’s pilot launch is one of the several new launches planned by the company during the coming months.
As per the brand, the launch of Complan Immuno-Gro is part of the larger scheme of things as the nutrition drinks category in Tamil Nadu stands at a robust Rs 940 Crore, with seasonal changes often affecting children’s immunity and triggering an increased consumer aspiration for natural immunity-boosting products.
Therefore, formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi, Complan Immuno-Gro, according to Zydus Wellness, offers specialized benefits to strengthen children’s immune systems against common illnesses.
As part of the pilot launch, Zydus Wellness’ Complan has also rolled out a new TVC featuring South Indian actress and brand ambassador Sneha to further amplify the launch and drive brand awareness.
The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon and hence, to ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha then articulates the need for Complan Immuno Gro.
Commenting on the launch, Tarun Arora, CEO, Zydus Wellness, said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”
To this, Actor and Complan brand ambassador, Sneha, added, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”
